How Pinterest became the most powerful tool in one interior design creator’s arsenal

Before establishing her thriving interior design business Studio 790 (@studio790), Ann Lopez worked in digital marketing. So she had honed her expertise in tactics like SEO, which can help build a brand’s presence while driving results. When she started her own business, Ann knew the powerful role Pinterest’s visual search engine could play, especially in a visual industry like interior design. She saw an opportunity to combine her knowledge with the platform’s tools to help grow her business online.

The goal

Ann saw the potential to use Pinterest to boost Studio 790’s visibility. She hoped that by creating and curating content on the platform, she could create a portfolio to showcase her work that would generate engagement, grow her audience and drive traffic back to the Studio 790 website.

The strategy

Ann strategically used Pinterest as the cornerstone of her digital marketing efforts. She knew how important optimizing for search is to showing up early and often in the feeds of her audience. So the designer implemented SEO best practices across her Pinterest content. She made sure all Pins had SEO-friendly headlines and descriptions, and even employed tools like ChatGPT to further optimize the content creation process for search. Ann made sure that all URLs not only worked but drove to landing pages that closely aligned with her Pin content, ensuring the best possible user experience. She also continued to test and learn, discovering which copy and styles performed best, and creating future content that leaned into these themes. 

To take her strategy to the next level, Ann used the trends tool and featured monthly trends to keep up to date on what audiences like hers were—or would soon be—searching for. This also helped her stay one step ahead of the interior design industry changes both on and off Pinterest.

Finally, Ann took all of Studio 790’s high-quality content and curated it into boards based on rooms, design styles and trending design topics. This not only helped effectively showcase her work and made it easy for prospective clients to sort through examples, but added context to her Pins to help them appear even more readily in her audience’s search results. And this combination of tactics proved perfectly designed for Ann’s business.

The result

Ann’s intentional creation and curation paid off for Studio 790. Between January and February 2025, her content optimization led to a 41% increase in impressions and 42% increase in engagements, with a +53% increase in outbound clicks.

The impact also extended beyond Pinterest. By enhancing Studio 790’s Pinterest presence, Ann increased the brand’s overall digital footprint and ranking in off-platform search.

Her optimized Pinterest strategy directly led to Studio 790 landing its largest project to date: a high profile project for one of the most prestigious sporting events in the world. “[The project] is a testament to how strategic use of Pinterest, when paired with strong SEO practices, can create a compounding effect that increases brand discoverability, drives traffic, and converts interest into revenue,” Ann said.

Tips to try

Get more out of your Pinterest content with these best practices.

Apply your SEO best practices to Pins and boards
Pinterest is a (visual) search engine. So be sure to treat it like one. Use SEO best practices when creating Pin and board titles and descriptions to help content appear for your target audience.

Take advantage of trends
Trends and the trends tool offer a wealth of inspiration to help you create the content your audience wants before they’re even searching for it. Explore trends that apply to your audience or industry, and use them to help effectively develop and package content.

Curation is key
Boards can help group Pins together thematically to make them easier to find and sort through. Plus, they add extra context to Pins to help them pop up in people’s searches. Curate by theme, aesthetic, season, or…anything else. The possibilities are endless.