Where your content can thrive

On Pinterest, create with ease and grow your brand all in a more positive place.

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Our 2026 calendar for all your content planning needs

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Introducing updates to Instagram account claiming and auto-publish
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Fundamentals and must-know tips for Pinterest
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Pinterest for Your Brand: Creator, Merchant, Publisher, Media Company

Pinterest for your brand

Empowering brands of all types—from personal to business—to reach their goals.

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Content creators

For everyone who wants to share their ideas.

✓ Grow and engage your audience with simple ways to create, customise and cross-post your content.

✓ Make money with features to drive traffic to your own site or destination.

Explore Pinterest for creators →
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Merchants

For shops and retailers of any size.

✓ Increase sales or web conversions with shoppable content formats—and reach an audience that’s ready to shop.

✓ Build brand awareness with seamless solutions for scaling and optimising your organic content.

Explore Pinterest for merchants →
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Publishers and media companies

For traditional, digital and everything in between.

✓ Amplify your brand to the millions of deeply engaged people on Pinterest.

✓ Grow your business with easy, efficient bulk creation tools.

Explore Pinterest for publishers and media companies →

Not sure which is for you?

Dive into our features guides to see what works best for you and your brand.

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Success Stories: Creator, Merchant, Publisher Case Studies

Success stories
Creator
Publisher
Merchant

How one UK creator boosts engagement with seasonal content

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Success story: Pintsized Pins
Creator
Publisher
Merchant

GOAL scores audience growth on Pinterest with repurposed content

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Creator
Publisher
Merchant

Primark drives conversions with collage competition

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Why Create Content on Pinterest

Why Pinterest?

Your audience is here

Amplify your content to over half a billion people who use Pinterest every month to explore their passions.¹ You’ll find Millennials, sure, and Gen Z finding their next aesthetic, too—in fact, they’re our fastest growing, most engaged audience.

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Start Creating on Pinterest

Start creating on Pinterest

Anyone can create and grow on Pinterest. Whether you’re flying solo or part of a brand team. And it’s free.

Anyone can create and grow on Pinterest. Whether you’re flying solo or part of a brand team. And it’s free.

Get started
Create now
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