Pinterest fundamentals

Get back to basics with must-know essentials and best practices for creating content on Pinterest.

Make a plan

Map out a plan and strategy to help your content work harder for you, your audience and your business.

Content planning calendar
Pinterest Trends tool results

Trend tools: Get ahead of what people are looking for with Pinterest’s trend resources—Pinterest Trends and Pinterest Predicts.

Use the Pinterest Trends tools

Explore these go-to resources to lean into the trending topics and seasonal moments that your audience is most interested in.

  • Pinterest Predicts: The annual trend report provides an overview of emerging trends for the coming year. Use these to stay ahead of what global audiences will be looking for in the coming months.

  • Pinterest Trends tool: To get more granular and check in as the year progresses, Pinterest Trends can help you to identify the topics that your audience is and will be searching for.

Audience Insights

Audience insights: If you've already published a Pin or board, see how your content is performing with Pinterest Analytics. Review these insights before creating anything new. (Please note: You’ll need a free business account for access.)

Explore audience insights

Pinterest Analytics offers rich insights into how your Pins and boards are performing and who they're reaching. Review your audience insights and past Pin performance before creating anything new so you know which themes, formats and keywords are most likely to resonate with your target demographic.

Content planning calendar

Content calendar: Ensure you’re posting a mix of content types and covering key moments by building a calendar.

Build a content calendar

Stay ahead of the game by prepping a content calendar that includes a balanced mix of evergreen, trending and seasonal ideas. This can help you maintain a consistent posting cadence and ensure coverage of high-impact opportunities (think: schedulable milestones and moments that will resonate with your audience).

Pro tip: Plan your content calendar 45–60 days in advance for maximum relevance.

Creator media kit

Partnership prep: Lay the groundwork for brand partnerships by researching and updating your profile and media kit.

Lay the groundwork for brand partnerships

Proactively research and create a shortlist of brands that align with your audience and content niche. Then create or update your profile and media kit to showcase your value when getting in touch with possible partners.

Pin image with product tag and affiliate link

Content goals: Define measurable objectives for each Pin, and add a clear call to action (site link, affiliate link or more).

Set content goals and plan affiliate links

Each piece of content should serve a purpose, like increasing engagement, driving traffic or generating conversions. Define measurable objectives for each Pin, and build your content to align with your goal. Add a clear call to action and link, and include affiliate links or product tags for added value and monetization.

Grow and thrive on Pinterest

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Expand your audience and reach

Pinterest’s trends resources make it easy to see what people are searching for. Optimize your Pins to make discovery seamless.

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Deepen engagement and community

Interactive formats and analytics tools let you see what’s resonating, so you can craft content that connects with your audience.

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Monetise your work

Create content designed to help drive revenue, directly or indirectly, with shoppable formats, affiliate links, sponsored content and branded partnerships.

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Streamline and scale

Built-in features and third-party tool integrations allow you to cross-post, batch-create and schedule Pins with less time and effort.

Get started

Ready to create inspiring content that helps you to reach your goals? Bring it to life in a more positive place.

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