The right Pinterest account type for you
When you sign up for Pinterest, the ‘personal’ account is the default. Perfect for finding new ideas to try. But if your goal is to build your brand, there’s a free ‘business’ account type that offers exclusive features to help you reach your goals.
Business account primer
Getting down to business
The Pinterest business account is specifically designed for content creators, creative professionals, merchants, publishers and brands. It gives you access to special formats, tools and more to help grow your audience, drive traffic and sell more products.
Make the most of your account
A business account gives you features and tools that are not available to personal accounts. That way, brands are better able to maximise reach, engagement and impact. With a Pinterest business account, you get access to:
Learn valuable information and gain detailed metrics about your Pins, audience and account profile. These insights can help to make your content more relevant and relatable for your target audience.
Find the content creation tools and advanced insights that you need to better understand and develop optimised content—all at your fingertips. The creator hub is accessible in the Pinterest app on mobile devices.
Explore Pinterest Trends to get real-time insights into which trends matter for your audience and what people on Pinterest are searching for. When it comes to efficient and effective content planning, Pinterest Trends is an essential tool.
What’s the difference between account types?
A Pinterest personal account and a business account serve different goals. While a personal account is made for individuals to find what inspires them, a business account is designed to help brands promote their content, products and services to a wider audience.
