Beautiful Difference Challenge, with Dove
Discover your Beautiful Difference archetype by taking the quiz here. Based off your result, bring it to life by creating Pins to showcase how you embody your beauty archetype. Showcase how you express what you stand for: your values, identity, self‑worth and expression.
#BeautifulDifferenceChallenge
#ContestEntry
April 20 - May 10 2026
How to enter
Step 1: Create up to 2 challenge theme-related Pins or collages
Create up to two (2) challenge-themed Pins or Collages on Pinterest that express your Beautiful Difference between April 20, 2026, at 14:00:00 PM BST and May 10, 2026, at 11:59:59 PM BST.
Step 2: Add the Pin title, description, required hashtag & logo
Add the Pin title, description and the required hashtag #BeautifulDifferenceChallenge and #ContestEntry in the Pin title or description.
Within Collage entries include minimum three (3) elements from Dove’s designated Pinterest boards plus your own original content, and include at least one authentic, unfiltered selfie that feels like you. Clearly feature the Dove logo found in the board within all entries
Step 3: Submit your Pins / collages
Before publishing your Pin or Collage through the Pinterest App. Go to "Advanced settings" and turn on the Paid Partnership tool and tag @dove (see how here). Tap the "Create" button, and you have successfully submitted your Pin!
To be eligible to enter, as stated in the Official Rules, you must be a legal resident of the UK and the age of majority in your jurisdiction of residence. You must be the direct recipient of the e-mail inviting you to participate in this contest.
Prizes
5 winners will be selected to each receive a £1,000 Prezzee gift card prize based on their score.
Vouchers can be redeemed at any of the 200 brands listed here
Creative thought-starters
Judging criteria
A panel of qualified judges will score each eligible Entry based on the following criteria:
Content Relevance (25%)
How well does the Entry demonstrate relevancy through showcasing the archetype, timely, useful content for its intended audience, and appropriate flair through a distinctive, engaging style without sacrificing clarity?
Adherence to the Call to Action (40%)
How well does the Entry include a title, description, hashtag, save to a board and including the Dove logo.
Content Quality (35%)
How well does the Entry demonstrate strong visual quality, create a clear and effective audience experience, and remain brand-safe through policy-compliant, appropriate, and rights-cleared content?