How an editorial feature helps to bring in impressions and engagement for Anna B. Albury

For textile designer and interior stylist Anna B. Albury (@hello_anna_b), maximalism is more than a look—it’s a lifestyle. The New York-based creator has been using Pinterest since its early days to save inspiration and share photos of the bold homes that she designs for herself and her clients. So when she saw an opportunity to have her content featured by the platform, she leapt at the chance.

The goal

Anna knew that her maximalist style, which already resonated with Pinterest’s home décor audience, aligned perfectly with some of the design-related Pinterest Predicts trends for 2025. She hoped that by curating her content and having it featured on Pinterest, she could increase awareness of her content and drive engagement on Pinterest.

The strategy

Anna created a ‘Maximalist Home Decor’ board filled with original Pins that showcased her unique interior design style. Her style naturally aligned with Pinterest Predicts trends such as Mix & Maximalist and Primary Play, and her Pin titles leaned into relevant descriptive terms such as ‘cobalt blue French door’ and ‘colourful mix-and-match tablescape’. She also made sure to include a board title and keyword-rich description to help give additional context to both the board and the Pins within.

Anna’s board was editorially highlighted on Pinterest in January 2025, and was featured at the top of the search page under the ‘Explore featured boards’ section. To share the good news, Anna also used Pinterest’s board-sharing feature to automatically transform her board into a custom montage, which she included in a video announcing her featured board to her followers on Instagram.

The result

Having her board selected for a feature helped to get more eyes—and interactions—on Anna’s content. In the month that her board was featured, she received 4,700% more impressions and nearly 3,000% more engagements than the prior month.

Tips to try

Get more out of your Pinterest content with these best practices.

Curate boards that inspire
Boards aren’t just a way to collect, organise and add context to Pins—they can also help you to repackage content that leans into rising trends in a new way. Take a look at the latest Pinterest trends or use Pinterest Analytics to see what your audience is interested in right now. Then create a themed board to give your existing Pins new life, and help people on Pinterest to discover them in new ways.

Share your boards
We’ve made it easy to share your boards on social media and beyond. Just select your board, hit share, and behold your very own custom—and customisable—photo or video featuring your Pins.

Put yourself out there
Your content might be just what we’re looking for. Take a look at this month’s trends to try. Then send your best-fitting content our way for a chance to be featured.