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Showcase your products to millions of shoppers

You have the goods—and on Pinterest, you’ll find a platform filled with people who are ready to shop. Bring them together by connecting your product catalog to Pinterest for a simple, powerful (and free) way to boost your reach and sales.

Stylized pin of a model with a brown leather crossbody bag on Pinterest's catalog, showcasing product options such as a yellow sweatet, a patterned shirt, yellow pants and tan sweater.

How to connect your catalog to Pinterest

Brands of all sizes can sync their product catalog. Find the set-up that works best for you. Let’s get selling!

Connect your catalog with a data feed

The set-up

1. Create a product feed

  • A feed (aka a product catalog, data source or data feed) is a file with a list of your products and their corresponding attributes. 

  • Each row represents a product and each column represents details (metadata) about a product.

  • Can be a CSV, TSV, XML file or Google Sheet (data source requirements).

2. Upload your feed

  • Get your products in front of shoppers. Catalogs turn your feed into shoppable Pins called Product Pins.

3. Maintain your feed

  • Pinterest will ingest your feed at least every 24 hours and alert you to any errors that we detect. Be sure to regularly review your feed to ensure your product info is accurate and up-to-date.

Pinterest's catalog interface overlaid with a pop-up for manual upload of content, instructing users to upload a file to create or refresh a data source, with a "Get started" CTA button. The background displays images of kitchen items and utensils.

Did you know...

Product Pins vs. Pins

These organic, non-paid Pinterest formats offer features to help brands increase visibility, engagement, sales and more in two different ways.

product-pin
Product Pin

Best for: Providing product info (like price, availability) to drive traffic to a website's product page for purchase.

"Visit site" outbound link: Directs to the product details page on your site.

Example: Product Pins

Pinterest Pin by brand AYE YAI YAI showing a bejeweled baseball cap with a website link .
Pin

Best for: Reaching and engaging potential customers who are looking to get inspired or are starting to plan.

"Visit site" outbound link: Directs to inspirational content on your site.

Example: Pins with website links, Pins with product tags

More ways your catalog can help your business grow on Pinterest

Graphic showing a 5x growth statistic, featuring six circular images of diverse individuals arranged around the central "5x" text. A blue upward trend line connects the images, symbolizing growth and progress.
Expand your reach

Pinterest becomes an extension of your online storefront when your products are added into the mix. In fact, merchants with an uploaded product catalog had 5x more impressions than those without.¹

A pair of white shoes with straps displayed on a light blue background. Next to the shoes, the text "+30%" is prominently featured, accompanied by a line graph indicating growth. A tag icon is positioned above the shoes
Boost your sales

Say hello to a platform of not just any shoppers. People on Pinterest are primed to buy. Merchants who uploaded their catalogs saw a 30% increase in attributed checkouts.²

A bold "2.6x" is displayed next to a photo of a young woman in oversized white glasses and stylish jewelry. Below the image, there's a "Shop Now" button, with a light blue line graph in the background suggesting upward growth.
Unlock new shopping solutions

Once your catalog has been uploaded, you can seamlessly turn your product inventory into paid Pins. Brands on Pinterest that added shopping ads to the mix have driven 2.6x higher conversion rates.³ Learn more about ads on Pinterest

See how brands succeed on Pinterest

See how brands succeed on Pinterest
Fashion
Fashion
Home + design

How a catalog upload-led strategy helps ARMEDANGELS drive site traffic

Read the story →

Conceptualized image of a Pinterest profile for ARMEDANGELS featuring two models dressed in layered clothing, including jackets and plaid shirts, against a neutral gray background.
Fashion
Fashion
Home + design

Unique Vintage turns stylish looks into sales with Pinterest catalog upload

Read the story →

Conceptualized image of a Pinterest profile for Unique Vintage showing a glamorous holiday-themed image of a model in an elegant black dress posed on a stack of red gift boxes. The background includes festive decorations like candy canes and ornaments.
Fashion
Fashion
Home + design

Boobam boosts engagement and traffic with their optimized catalog on Pinterest

Read the story →

Conceptualized image of a Pinterest profile for Boobam featuring an image of modern, minimalist interior space with white walls and polished concrete flooring.  A light wooden chair is next to a sleek, modern lamp and a shelf filled with decorative items.

FAQ

FAQ

A catalog on Pinterest is a merchant’s product listing info represented in Pin form on the platform. When the retail catalog of an online shop is connected to Pinterest, a feed with specially formatted Pins is automatically created. These Pins, called product Pins, contain an image, product title, description, pricing and availability details—and a link to buy on the merchant’s online shop. Product Pins allow people on Pinterest to browse and discover shoppable product content, and they can be distributed organically or promoted via paid ads.

Yes, it’s free to showcase your products on Pinterest. Pinterest is set up to put your content front and center for relevant audiences, making it easy for shoppers to find what they’re looking for and to support merchant goals. Whether you’re using product Pins or tagging products on inspirational Pins, there’s a direct link to buy from your online shop on every Pin. There’s also no cost to promote your product Pins organically.

If you’re looking for additional impact, consider running a paid ad campaign for better lower funnel results. Learn more about ads on Pinterest

You can connect your catalog of products to Pinterest, either manually or automatically. This will create a feed of product Pins, one product Pin for each of your product listings.

You can also create a Pin directly on Pinterest with a product image or video, then add an outbound link to your shop’s—or an affiliate’s—product detail page to buy.

Help customers find your products on Pinterest

When you sync your catalog, people on Pinterest can discover your brand, then go directly to your online shop.

Connect your catalog
See catalog requirements
Explore paid solutions

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