Make a plan
Map out a plan and strategy to help your content work harder for you, your audience and your business.
Tap into rising trends by syncing your content to upcoming moments.
Spot trends in real-time: Watch for holidays or events that start gaining traction, and keep up with what’s new across the platform. Pay attention to timely ideas so you can launch content just as interest grows, helping you to lead the conversation.
Identify content opportunities: Use Pinterest’s search bar to find popular search keywords as you type and see what kind of content shows up. If there’s strong interest but mostly older or repetitive Pins, that could be your chance to stand out with fresh takes.
Audience insights: If you've already published a Pin or board, see how your content is performing with Pinterest Analytics. Review these insights before creating anything new. (Please note: You’ll need a free business account for access.)
Content calendar: Ensure you’re posting a mix of content types and covering key moments by building a calendar.
Partnership prep: Lay the groundwork for brand partnerships by researching and updating your profile and media kit.
Content goals: Define measurable objectives for each Pin, and add a clear call to action (site link, affiliate link or more).
Grow and thrive on Pinterest
Pinterest’s trends resources make it easy to see what people are searching for. Optimize your Pins to make discovery seamless.
Interactive formats and analytics tools let you see what’s resonating, so you can craft content that connects with your audience.
Create content designed to help drive revenue, directly or indirectly, with shoppable formats, affiliate links, sponsored content and branded partnerships.
Built-in features and third-party tool integrations allow you to cross-post, batch-create and schedule Pins with less time and effort.
Get started
Ready to create inspiring content that helps you to reach your goals? Bring it to life in a more positive place.