Smart ways to promote and amplify your content across platforms

As a creator, you put heart and hustle into your content. But what if you could reach more people without doubling your workload? Posting existing content on multiple platforms in a purposeful way isn’t just a time-saver. It can help to expand your reach, connect with new audiences and support long-term growth, all with minimal extra work.

Strategies for content amplification

1. Integrate your social platforms

Consider claiming or connecting your social media profiles or website so that your content (and related analytics) are linked. When you sync up your content ecosystems, you can:

• Reach more people: Cross-post your content instantly, find new audiences and drive engagement in multiple places, all in one go.

• Get credit: Claiming your account can also help to ensure that you get attribution for your content on the platform, whether created by you or others. 

• Stay consistent: A unified brand voice and style across channels help your audience to recognise and connect with you, wherever they discover your work.

Pro tip: On Pinterest, when you link your Instagram account, you can enable auto-publishing. Your new Instagram posts will instantly transform into Pins, and you also have the option to publish posts from the last 90, 180 or 365 days.

2. Automate website-to-platform sharing

Create on-platform content (like Pins) automatically using content from your website or blog—a game-changer for creators who publish regularly. When you connect an RSS feed, your site updates go on autopilot, generating content on the linked platform, sometimes by the hundred. This seamless process ensures that your latest content has more chances to be seen and engaged with, with no manual uploads needed.

3. Scheduling tools

To scale your creative work, consider adding a third-party automation or scheduling platform to your publishing workflow. These tools let you efficiently plan, bulk-upload and share content across multiple channels. You can also benefit from one convenient dashboard, which makes it easier to track what’s working on each channel and refine your strategy as you grow. By centralising your posting, you sidestep repetitive tasks and free up more time to create.

4. Repurpose and redistribute

Boost your visibility beyond a single channel with easy ways to promote your best work. Try built-in platform features that let you download or share across social platforms in just a few clicks. The more you redistribute, the more opportunities you have to engage and grow wherever your audience likes to spend time. 

Think cross-platform

Your ideas deserve to go further. By automating, cross-posting and exploring strategic ways to distribute your work, you create more value from every piece of content.