What’s the program about?
In its fifth year, the Pinterest Inclusion Fund is expanding to Australia in support of emerging content producers. The program will unlock educational resources, financial support and growth opportunities for small merchant businesses, and for the first time since 2023, new-to-Pinterest content creators.
The incubator program is focused on connecting people on Pinterest to the inspirational ideas and products from emerging content producers across beauty, fashion and lifestyle verticals. Small merchant businesses and creators who sell products and/or produce content that fuels our inclusive product features like skin tone ranges, hair pattern search and body type ranges will be eligible to apply. People who used inclusive features on Pinterest saved 75% more Pins than those who did not, presenting a unique opportunity for participants to grow their organic content presence and get discovered by Pinterest users.¹
Fashion and beauty
Inspiration for everybody
From innovative styling tips to lifestyle hacks that promote glowing skin, past Inclusion Fund participants create inspiring content that empowers everyone to live a life that they love.
Health and wellness
Inspiration for everybody
From innovative styling tips to lifestyle hacks that promote glowing skin, past Inclusion Fund participants create inspiring content that empowers everyone to live a life that they love.
Lifestyle
Inspiration for everybody
From innovative styling tips to lifestyle hacks that promote glowing skin, past Inclusion Fund participants create inspiring content that empowers everyone to live a life that they love.
Food
Inspiration for everybody
From innovative styling tips to lifestyle hacks that promote glowing skin, past Inclusion Fund participants create inspiring content that empowers everyone to live a life that they love.
About the Pinterest Inclusion Fund
The Pinterest Inclusion Fund is an incubator and pipeline program designed to support emerging content suppliers on Pinterest.
Accepted merchants and creators will gain access to cash and ad credit grants to assist with content production and optimisation.² In addition, participants will learn how to use organic best practices to grow their businesses and content strategy, with sessions covering topics such as:
Platform best practices to support growth
Deep knowledge sharing from Pinterest and industry experts
Content trends, insights and analytics deep dives
Optimizing product catalog for Pinterest (merchants only)
The program will also continue to foster community, offering dedicated collaboration sessions and office hours.
Today, the program will begin accepting applications for Australia- and New Zealand-based small merchant businesses. Applications will be open through July 18th at 9am AEST.
Who can apply
The Pinterest Inclusion Fund supports merchants and creators from all backgrounds who adhere to the following partner segment criteria.
Why apply?
Participating in the Pinterest Inclusion Fund continues to drive success for content producers on Pinterest. Last year, merchant participants saw over 250% increase in saves to their content and 50x increase in long clicks globally. US-based merchants, like Dosso Beauty saw a 300% growth in saves, while SknMuse saw an increase of 824% in outbound clicks to their site over a six-month period.
FAQ
Participants are required to attend virtual sessions, create organic content and adopt Pinterest best practices and features such as auto-import, collages, board sharing and more!
Creators: April 30 at 9am AEST through May 15 at 9pm AEST
Merchants: June 18 at 9am AEST through July 18 at 9am AEST
Inclusivity helps us produce results. At Pinterest, we attract more people when the platform is more inclusive, presenting an opportunity to connect emerging creators and small businesses with users looking for their content.
Now open for applications in Australia and New Zealand
Accepting Pinterest Inclusion Fund applications for small merchant businesses from June 18, 2025, at 9am AEST through July 18, 2025, at 9am AEST.