Pinterest Inclusion Fund
For its fourth year, the Pinterest Inclusion Fund is evolving to support more diverse content producers on the platform. After three inspiring years of teaching creators and content producers how to grow, connect and succeed on Pinterest, the program will now support small merchant businesses, boutique creator agencies and independent lifestyle publishers that are either owned and operated or create content or products for historically underrepresented communities.
With this expansion, the incubator program will focus on connecting inclusive and inspirational ideas and products from diverse content producers to the people on Pinterest looking to be inspired by them—ultimately bringing more diverse and inclusive content to the platform.
Fashion & beauty
Inspiration for everybody
From innovative styling tips to lifestyle hacks that promote glowing skin, past Inclusion Fund participants create inspiring content that empowers everyone to live a life they love.
Health & wellness
Inspiration for everybody
From innovative styling tips to lifestyle hacks that promote glowing skin, past Inclusion Fund participants create inspiring content that empowers everyone to live a life they love.
Lifestyle
Inspiration for everybody
From innovative styling tips to lifestyle hacks that promote glowing skin, past Inclusion Fund participants create inspiring content that empowers everyone to live a life they love.
Food
Inspiration for everybody
From innovative styling tips to lifestyle hacks that promote glowing skin, past Inclusion Fund participants create inspiring content that empowers everyone to live a life they love.
About the Pinterest Inclusion Fund
The Pinterest Inclusion Fund is an incubator and pipeline program designed to support emerging content suppliers on Pinterest.
Accepted merchants and creators will gain access to cash and ad credit grants to assist with content production and optimization.² In addition, participants will to learning how to use organic best practices to grow their businesses and content strategy, with sessions covering topics such as:
Platform best practices to support growth
Deep knowledge sharing from Pinterest and industry experts
Content trends, insights and analytics deep dives
Optimizing product catalog for Pinterest (merchants only)
The program will also continue to foster community, offering dedicated collaboration sessions and office hours.
Today, the program will begin accepting applications for US- and Canada-based small merchant businesses and creators. Applications will be open through May 15t at 9pm ET.
Who can apply
The Pinterest Inclusion Fund supports creators from all backgrounds who adhere to the following partner segment criteria.
Why apply?
Participating in the Pinterest Inclusion Fund continues to drive success for content producers on Pinterest. Last year, merchant participants saw over 250% increase in saves to their content and 50x increase in long clicks globally. US-based merchants, like Dosso Beauty saw a 300% growth in saves, while SknMuse saw an increase of 824% in outbound clicks to their site over a six-month period.
FAQ
• Attend educational sessions, apply learnings to current and future Pinterest content through various ingestion tools, and consider Pinterest an integral part of their content strategy.
• Participants must also sign a Pinterest agreement, commit to virtual sessions and office hours, and create content as part of the program.To keep up-to-date on the latest Pinterest Inclusion Fund cycles, sign up for our newsletter.
We evolved the program to unlock more opportunities for a more diverse set of content producers. The program’s new focus will connect even more inclusive, diverse and shoppable content from underrepresented communities to the people on Pinterest looking to gain inspiration and shop their ideas and products. Creators who own an e-commerce business are encouraged to apply, in addition to those who partner with boutique creator agencies.
Inclusivity helps us produce results. At Pinterest, we attract more people when the platform is more inclusive, presenting an opportunity to connect emerging creators and small businesses with users looking for their content.
Stay in touch
To keep up-to-date on the latest Pinterest Inclusion Fund cycles, news, expert tips and more, sign up for our newsletter.