What’s new in 2026
In its sixth year, the Pinterest Inclusion Fund is continuing to expand its support of creators, building on five successful years of empowering creators of all backgrounds on Pinterest. The program will unlock educational resources, financial support and growth opportunities for emerging creators who are already active on other platforms and ready to establish their presence on Pinterest.
The incubator program connects people on Pinterest with inspirational ideas from emerging creators bringing fresh perspectives to key content areas, including gaming, travel, home, fashion and beauty. Creators whose content fuels our inclusive features—like skin tone ranges, hair pattern search and body type ranges—are encouraged to apply, as are up-and-coming creators who are new to the platform and ready to grow their audience. People who used inclusive features on Pinterest saved 75% more Pins than those who did not, presenting a unique opportunity for participants to expand their organic reach and get discovered by people on the platform.¹
Fashion & beauty
Inspiration for everybody
From innovative styling tips to lifestyle hacks that promote glowing skin, past Inclusion Fund participants create inspiring content that empowers everyone to live a life they love.
Health & wellness
Inspiration for everybody
From innovative styling tips to lifestyle hacks that promote glowing skin, past Inclusion Fund participants create inspiring content that empowers everyone to live a life they love.
Lifestyle
Inspiration for everybody
From innovative styling tips to lifestyle hacks that promote glowing skin, past Inclusion Fund participants create inspiring content that empowers everyone to live a life they love.
Food
Inspiration for everybody
From innovative styling tips to lifestyle hacks that promote glowing skin, past Inclusion Fund participants create inspiring content that empowers everyone to live a life they love.
About the Pinterest Inclusion Fund
The Pinterest Inclusion Fund is an incubator and pipeline program designed to support emerging, new-to-Pinterest creators in building their presence on the platform.
Accepted creators will receive personalized education and dedicated time with Pinterest and industry experts, and financial support to fuel content creation. In addition, participants will have access to learning organic best practices to grow their content strategy, with sessions covering topics such as:
Platform best practices to support growth
Deep knowledge sharing from Pinterest and industry experts
Content trends, insights and analytics deep dives
The program will also continue to foster community, offering dedicated collaboration sessions and office hours. Creators who demonstrate strong engagement and growth throughout the program may be invited to join the Pinterest Creator Community upon graduation.
Who can apply
The Pinterest Inclusion Fund supports content producers from all backgrounds who adhere to the following criteria.
Creates content that supports Pinterest's inclusive product tools, such as skin tone and/or body type ranges
Creates content within the fashion, beauty, and/or lifestyle space, including areas such as home, travel, gaming, and technology
Must be a legal resident of the 50 United States and D.C.
Must be 18 years of age or older
Must be an active content creator who shares content on at least two other social media platforms
Is looking to grow content creation skills on Pinterest
Can commit to office hours and program sessions
Why apply?
Participating in the Pinterest Inclusion Fund has a proven track record of driving meaningful growth on the platform. Past participants have seen significant increases in saves and engagement, helping them build lasting connections with Pinterest's highly engaged audience— and expanding their reach well beyond their existing platforms.
FAQ
Participants are required to:
Review and agree to separate participant terms
Attend virtual program sessions and office hours
Create and optimize organic content on Pinterest during the program
Adopt Pinterest best practices and features such as auto-import, collages and board sharing
Complete onboarding requirements
Participate in promotional activities as described in the participant terms
To keep up-to-date on the latest Pinterest Inclusion Fund cycles, sign up for our newsletter.
Inclusivity helps us produce results. At Pinterest, we attract more people when the platform is more inclusive, presenting an opportunity to connect emerging creators with users looking for their content.