What’s new in 2025
In its fifth year, the Pinterest Inclusion Fund is continuing to expand its support of content producers, building on four successful years of empowering multiple types of content suppliers on Pinterest. The program will unlock educational resources, financial support and growth opportunities for small merchant businesses, and for the first time since 2023, new-to-Pinterest content creators.
The incubator program is focused on connecting people on Pinterest to the inspirational ideas and products from emerging content producers across beauty, fashion and lifestyle verticals. Small merchant businesses and creators who sell products and/or produce content that fuels our inclusive product features like skin tone ranges, hair pattern search and body type ranges will be eligible to apply. People who used inclusive features on Pinterest saved 75% more Pins than those who did not, presenting a unique opportunity for participants to grow their organic content presence and get discovered by Pinterest users.¹
Fashion & beauty
Inspiration for everybody
From innovative styling tips to lifestyle hacks that promote glowing skin, past Inclusion Fund participants create inspiring content that empowers everyone to live a life they love.
Health & wellness
Inspiration for everybody
From innovative styling tips to lifestyle hacks that promote glowing skin, past Inclusion Fund participants create inspiring content that empowers everyone to live a life they love.
Lifestyle
Inspiration for everybody
From innovative styling tips to lifestyle hacks that promote glowing skin, past Inclusion Fund participants create inspiring content that empowers everyone to live a life they love.
Food
Inspiration for everybody
From innovative styling tips to lifestyle hacks that promote glowing skin, past Inclusion Fund participants create inspiring content that empowers everyone to live a life they love.
About the Pinterest Inclusion Fund
The Pinterest Inclusion Fund is an incubator and pipeline program designed to support emerging content suppliers on Pinterest.
Accepted merchants and creators will gain access to cash and ad credit grants to assist with content production and optimization.² In addition, participants will to learning how to use organic best practices to grow their businesses and content strategy, with sessions covering topics such as:
Platform best practices to support growth
Deep knowledge sharing from Pinterest and industry experts
Content trends, insights and analytics deep dives
Optimizing product catalog for Pinterest (merchants only)
The program will also continue to foster community, offering dedicated collaboration sessions and office hours.
Today, the program will begin accepting applications for US-based small merchant businesses and creators. Applications will be open through May 15 at 9pm ET.
Who can apply
The Pinterest Inclusion Fund supports creators from all backgrounds who adhere to the following partner segment criteria.
Why apply?
Participating in the Pinterest Inclusion Fund continues to drive success for content producers on Pinterest. Last year, merchant participants saw over 250% increase in saves to their content and 147x increase in outbound clicks globally. US-based merchants, like Dosso Beauty, saw a 300% growth in saves, while Sknmuse saw an increase of 824% in outbound clicks to their site over a six-month period.
FAQ
Participants are required to attend virtual sessions, create organic content and adopt Pinterest best practices and features such as auto-import, collages, board sharing and more!
Merchants
US, Canada: April 30 at 9am ET through May 15 at 9pm ET
Argentina, Mexico, Brazil: April 30 at 9am ET through May 30 at 9am ET
Australia: June 18 at 9am AEST through July 18 9am AEST
India: June 18 9am IST & through July 18 9am IST
UK: September 2 at 2pm BST through September 17 at 2pm BST
France: September 2 at 3pm CEST through September 17 3pm CEST
Creators
US, Canada: April 30 at 9am ET through May 15 at 9pm ET
Mexico, Colombia, Brazil: April 30 9am ET through May 30 at 9am ET
UK: April 30 at 2pm BST through May 15 at 9pm BST
France, Germany: April 30 at 3pm CEST through May 15 at 9pm CEST
India: April 30 at 6:30am IST through May 15 at 6:30pm IST
Indonesia: April 30 at 9am WIB through at May 15 9pm WIB
Japan: April 30 at 9am JST through May 15 at 9pm JST
Australia and New Zealand: April 30 at 9am AEST through May 15 at 9pm AEST
Inclusivity helps us produce results. At Pinterest, we attract more people when the platform is more inclusive, presenting an opportunity to connect emerging creators and small businesses with users looking for their content.
Now open for applications in the US
Accepting Pinterest Inclusion Fund applications from April 30, 2025, at 9am ET through May 15, 2025, at 9pm ET.