Pinterest for merchants

Reach millions of people on Pinterest who are looking to discover, plan with and shop for your ideas. From inspiration to products, leverage your organic content to boost your brand’s growth.

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Unlock a world of shopping opportunity on Pinterest

Create what you want

Shoppable content formats

Pin of a woman wearing a metallic silver puffer jacket with suggested similar products and a prompt to ‘shop the look’

: What is it: Pins, but make them shoppable. It’s the Pinterest content format that you know and love—Pins—but optimised with product tag links.

Why: To reach audiences who are at the early stage of their shopping journey. Pins with inspirational content are ideal for people who are looking to get inspired or are starting to plan.

How: Create content by applying your brand lens to relevant topics (examples: how-tos, expert tips, trend round-ups, inspirational photos or videos). Then in your Pin info page, select ‘Tag products’. Add products by searching for a product name or using a link. Product tags will help your audience to go directly from inspiration to shopping on your site.

See more on adding product tags
: What is it: A Pin that features a product and links directly to a merchant’s shop. These Pins include helpful shopping-related information such as price, availability, product details and image.

Why: To provide audiences who are looking to shop with direct links to purchase from your site.

How: There are two ways to create product Pins.
1. Upload your catalogue.
2. Integrate product rich Pin data to your site.

Please see the Merchant Guidelines to make sure that you meet the criteria.

Create how you want

Efficient, scalable solutions

Renderings representing the easy external content creation and scheduling tools

: Explore our seamless integrations with third-party e-commerce platforms, including Adobe Commerce, Salesforce Commerce Cloud, Shopify and Woo.
: Set up an RSS feed (one or multiple) to create image Pins automatically using content from your website.

See more on RSS bulk upload
: Cross-post and auto-publish your latest Instagram posts on Pinterest. Leverage your new and existing Instagram content to easily boost your Pinterest presence.

See more on linking your Instagram account

Bring your catalogue to Pinterest

Get more eyes on your shopping content by simply connecting your catalogue to Pinterest. Explore our fast and seamless solutions, including direct upload, integrations with 1P or 3P e-commerce platforms and the Pinterest API. And let your content work—and drive impressions—for you.

Learn more about Catalogues

Faded Pin grid of shoes behind the ‘Name your retail catalogue’ pop-up

Optimise your shoppable content

Content planning tips and tools

: Stay ahead of upcoming trends with Pinterest’s self-service trends tool. Discover the keywords that people on Pinterest are starting to search for in real time to help inform your content strategy. You can search by trend type (growing trends, seasonal trends, top trends), category and more to see what’s popular on Pinterest.
: Picture this: Your shoppable ideas and products put front and centre on one of the most high-traffic surfaces on Pinterest. Shopping Spotlights is a shoppable feature, created in partnership with you, that brings your content to the search feed. Share your product-linked Pins on a board for consideration.

Learn more about Shopping Spotlights
: Pinterest Analytics provide key metrics to help you understand how your audience is engaging and interacting with your content. Be sure to dig into your analytics overview for a look at your overall presence on Pinterest. With Pin stats, you can see how your Pins are performing. Use the insights to help improve, diversify and generate more inspiring ideas for your audience, based on what’s resonating.
: Everything about a Pin—title, image and even the board it’s saved to—gives Pinterest signals about how and where to surface that Pin. Aim to include descriptive keywords in your text (title and description fields, and as text overlay), select a visually compelling image/cover image, and add your Pin to a relevant board, which can help your content to get discovered by more people. Learn more Pin tips

See how brands succeed on Pinterest

The Vintage Rug Shop weaves repurposed content into a revenue-driving strategy

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Global Web Index, core survey, Global, H1 2023, Pinterest users (US weekly, Non-US monthly)
Pinterest Lumen UK Pinpointing Attention study, commissioned by Pinterest, Jan 2022