What’s new in 2026
In its sixth year, the Pinterest Inclusion Fund is continuing to expand its support of creators, building on five successful years of empowering creators from all backgrounds on Pinterest. The programme will unlock educational resources, financial support and growth opportunities for emerging creators who are already active on other platforms and ready to establish their presence on Pinterest.
The incubator programme connects people on Pinterest with inspirational ideas from emerging creators who are bringing fresh perspectives to key content areas, including gaming, travel, home, fashion and beauty. Creators whose content fuels our inclusive features—such as skin tone ranges, hair pattern search and body type ranges—are encouraged to apply, as are up-and-coming creators who are new to the platform and ready to grow their audience. People who used inclusive features on Pinterest saved 75% more Pins than those who did not, presenting a unique opportunity for participants to expand their organic reach and get discovered by people on the platform.¹
Fashion and beauty
Inspiration for everybody
From innovative styling tips to lifestyle hacks that promote glowing skin, past Inclusion Fund participants create inspiring content that empowers everyone to live a life that they love.
Health and wellness
Inspiration for everybody
From innovative styling tips to lifestyle hacks that promote glowing skin, past Inclusion Fund participants create inspiring content that empowers everyone to live a life that they love.
Lifestyle
Inspiration for everybody
From innovative styling tips to lifestyle hacks that promote glowing skin, past Inclusion Fund participants create inspiring content that empowers everyone to live a life that they love.
Food
Inspiration for everybody
From innovative styling tips to lifestyle hacks that promote glowing skin, past Inclusion Fund participants create inspiring content that empowers everyone to live a life that they love.
About the Pinterest Inclusion Fund
The Pinterest Inclusion Fund is an incubator and pipeline programme designed to support emerging, new-to-Pinterest creators in building their presence on the platform.
Accepted creators will receive personalised education and dedicated time with Pinterest and industry experts, and financial support to fuel content creation. In addition, participants will have access to learning organic best practices to grow their content strategy, with sessions covering topics such as:
Platform best practices to support growth
Deep knowledge sharing from Pinterest and industry experts
Content trends, insights and analytics deep dives
The programme will also continue to foster community, offering dedicated collaboration sessions and office hours. Creators who demonstrate strong engagement and growth throughout the programme may be invited to join the Pinterest Creator Community upon graduation.
Applications for creators who are new to Pinterest will be open from 2 p.m. BST on 21st July 2026 until 2 a.m. BST on 4th August 2026.
Who can apply
The Pinterest Inclusion Fund supports content producers from all backgrounds who meet the following criteria.
Creates content that supports Pinterest’s inclusive product tools, such as skin tone and/or body type ranges
Creates content within beauty, fashion, art, lifestyle, home and/or food verticals
Must be based a legal resident of the UK
Must be 18 years of age or older
Must be an active content creator who shares content on at least two other social media platforms
Is looking to grow their content creation skills on Pinterest
Can commit to office hours and programme sessions
Why apply?
Participating in the Pinterest Inclusion Fund has a proven track record of driving meaningful growth on the platform. Past participants have seen significant increases in saves and engagement, helping them to build lasting connections with Pinterest’s highly engaged audience—and expanding their reach well beyond their existing platforms.
FAQ
Participants are required to:
Review and agree to separate participant terms
Attend virtual programme sessions and office hours
Create and optimise organic content on Pinterest during the programme
Adopt Pinterest best practices and features such as auto-import, collages and board sharing
Complete onboarding requirements
Participate in promotional activities as described in the participant terms
21st July 2026 at 2 p.m. BST to 4th August 2026 at 2 a.m. BST.
Inclusivity helps us to produce results. At Pinterest, we attract more people when the platform is more inclusive, presenting an opportunity to connect emerging creators with users who are looking for their content.