Product features

Pinterest formats, features and tools that make organic content creation easy for every need.


A row of three Pins: closeup of a woman holding her hands to her face, wearing silver bangle bracelets; a person opening a jar of lotion; a bold, colorful eyeshadow makeup palette.
Pins

A Pin is a content format that showcases ideas, from tutorials to recipes to products. Pins can consist of videos, images or a mix of both.

See Pin how-to and best practices →

One board labeled with the word "Accessories," with an image of a woman wearing bold, sculptural earrings. A second board with the title "Shoes for the season" and images of green clog shoes and clear jelly sandals.
Boards

Boards are a format where you can save, collect and organize inspiring ideas (aka Pins). These curated collections can be easily shared.

See board how-to and best practices →

A collage featuring cutouts of a black fireplace, woman sitting on a white bed and wall hanging. A second collage shows a summer dress with ruffled hem, white sneakers and tulip flower cutouts.
Collages

Collages are a dynamic, interactive format where you can cut out, combine and arrange anything visual that inspires you—all in just a few clicks.

See collage how-to and best practices →

A Pin featuring a hand holding an open eyeshadow container, with a stack of black-and-white Pins behind the eyeshadow image.
Bulk content creation tools

Scale your work simply and seamlessly with Instagram account claiming, third-party platform integrations, RSS feeds and CSV file upload.

Learn more about bulk creation tools →

product-resources-board-sharing
Board sharing

Easily share your board content with your audience outside of Pinterest. The board-sharing feature lets you transform your board into a video montage or photo.

Learn more about board sharing →

Graphic prompting users to "Claim your Instagram account." Includes red button labeled "Claim" and text about connecting the account. On right, a Pinterest profile card for Nariah Hughes displays her photo and social media handles.
Instagram account linking

Publish your Instagram posts directly on Pinterest as an simple way to repurpose your content and maximize your reach.

Learn more about linking your Instagram →

Four makeup brushes lined up on top of a coral plate, flanked with the words "Shopping spotlight" and "best beauty tools."
Shopping Spotlight

Shopping Spotlight is a shoppable feature that brings your on-trend and seasonal content to one of the most trafficked surfaces on Pinterest.

Learn more about Shopping Spotlight →

Start creating on Pinterest

Anyone can create and grow on Pinterest. Whether you’re flying solo or part of a brand team. And it’s free.