Rowi Singh reaches a bigger audience—and saves time—with the Instagram claiming feature

Rowi Singh (@rowisingh) is her own perfect canvas. The Sydney-based creator uses make-up and styling as a form of self-expression. For years, Rowi has shared a fusion of colour, culture and innovative concepts, inspired by her lived experience as an Australian-born Indian woman, on her Instagram account. As for Pinterest, she used it as a daily source of inspiration, but not for posting, since she didn’t have time to create content for an additional platform. That is, until she learned about Pinterest’s Instagram account claiming feature.



The goal

Rowi saw that audiences on Pinterest were searching for fresh new looks and styles to try, which just so happened to be her speciality. Since her existing content reflected the type of Pins that she loved to engage with, Rowi hoped that her authenticity would resonate with people on Pinterest. And with a feature that allowed her to bring content to Pinterest from other platforms in a time-efficient manner, she could grow and engage her audience. 

The strategy

Rowi was already creating inspirational content on Instagram. Her make-up tutorials, ‘get ready with me’ videos and outfit styling inspo photos regularly garnered major engagement. And she knew that her Pinterest audience would love these familiar formats as well. She used Pinterest’s Instagram account claiming feature to link the two accounts and make cross-posting a breeze.

Rowi also enabled auto-publish to ensure that all of her future Instagram posts would automatically be shared to Pinterest. With this set-up, she could post consistently on Pinterest, with her content working twice as hard, without it requiring any more of her time.

The result

Rowi’s low-effort strategy delivered high-impact results. Between July—when she connected her Instagram—and September 2024, Rowi’s impressions increased by over 314,000%. In addition to growing her audience, she also increased engagement, with 118% more repins and 280% more Pin clicks. Plus, she drove more traffic, with an increase of 283% in outbound clicks to her Instagram account.

Tips to try

Get more out of your Pinterest content with these best practices.

Grab your ’gram
Claim your Instagram account to bring your content to people on Pinterest. Bonus: The feature makes it easy to post more often and consistently in the process.

Go the extra mile
Once you bring your content from other platforms to Pinterest, be sure to optimise it to help every post perform. Adding a title and a keyword-rich description can add context to your Pins and make them easier for audiences to find.

Be true to you
Authenticity rules on Pinterest. So create content that excites you. Ask yourself: Would you be interested in the Pin if it came across your feed?