Five ways to elevate your content with seasonal trends
27 August 2025
Savvy creators know that timing is everything. And on Pinterest, that means following the seasons. With millions of searches starting months before big events, a celebration planned every three seconds and over 14.6 million celebration boards created last year, it’s clear: seasonal moments consistently drive discovery on the platform.¹
People use Pinterest to plan ahead, and by syncing your content to these moments, you put yourself at the heart of their planning and inspiration.
Leverage seasonal trends
1. Spot trends in real time
Explore the Pinterest Trends tool to see what your audience cares about right now. Track trending topics, spot rising searches and catch seasonal moments early. Filter by age, interest or location to fine-tune your strategy and launch content as interest grows—so you’re not just keeping up, but leading the conversation.
Pro tip: Use the search bar to see popular keyword suggestions as you type, and check Ads Manager for categories and keywords to further sharpen your focus.
2. Identify content opportunities
Successful creators don’t just create on-trend content—they also anticipate what people are looking for. Try the Trends tool to find fast-growing topics of interest, then scan the search results. If you see strong interest but mostly older or repeat Pins, that could be your chance to stand out with fresh content.
Check ‘Related trends’ for rising topics with little competition. Filling these gaps can help to set you apart, and because trends last longer on Pinterest,² your content could shine for longer.
3. Target and time strategically
Use Pinterest’s interest and keyword targeting to connect with the right audience at the right time. To maximise engagement, aim to launch your content four to six weeks before big moments.
Pinterest Predicts, our annual trend report, and upcoming seasonal moments are great resources to align your ideas. Whether you’re sharing a summer recipe or autumn fashion, planning ahead puts your Pins front and centre when trends peak.
4. Keep your Pins in the spotlight
Make your content easy to discover with best practices. This will help you to reach more people and stay relevant even as trends shift.
Creative: Use visuals and colour palettes that reflect current trends.
Copy: Add trending keywords to Pin titles, descriptions and board names.
Curation: Group Pins into boards on trending topics for more relevance and visibility.
5. Try collages for any occasion
Collages are a dynamic way to showcase seasonal ideas and inspire your audience. Mix products and inspiration images into one vibrant format. Collages make your ideas easy to browse and help your content to stand out as people plan their next big moment.
Think: gift guides, party essentials or festive themes. Make the most of every season. By aligning your content with seasonal trends, you’ll stay ahead of what people are searching for and planning. It’s not just about tapping into trends—it’s also about becoming part of your audience’s favourite moments.
