How creators can thrive with social commerce
12 June 2025
Imagine turning your content into a curated shopfront. Content featuring your favourite products, where your audience don’t just like your post, they buy items from it.
That’s what social commerce is all about. It’s reshaped how people shop online by blending social media and e-commerce into one seamless experience. For creators, this also opens the door to new monetisation opportunities that you might want to factor into your own content strategy.
What is social commerce?
Social commerce is the use of social media platforms to promote and sell products and services. In other words, people can find products, add to basket and check out all in one cohesive shopping journey. You’ve likely seen it in action: shoppable posts and videos, in-app purchasing, creator product collabs, live shopping events and more.
But social commerce isn’t just about convenience or a transaction. Gen Z in particular is seeking richer, more inspiring shopping experiences online. They want shopping that incorporates the joy of exploring new products and discovering new styles and trends,¹ as well as hearing authentic takes on products and must-have items.
Getting started with social commerce
You don’t need to overhaul your content to tap into social commerce. Whether you’re simply creating content or making content that converts, the key is staying genuine and relatable.
Start by exploring tools offered by platforms such as product tagging, affiliate links, and curation tools and formats. As you integrate these features into your content, keep these best practices in mind to help build audience trust:
Only promote products that you genuinely love.
Prioritise transparency, making sure to disclose affiliate links or sponsorships.
Include calls to action, such as “tap to shop” or “find it in my shop,” to encourage engagement.
Weave in shoppable moments that feel natural and true to your brand.
Build your brand
Social commerce isn’t a one-size-fits-all formula. The evolving space is full of opportunity for creators to experiment, adapt and grow. Whether you’re trying out affiliate links or curating your own shoppable page, what matters most is finding what resonates with your audience and staying true to your unique voice.
