A social media pro’s strategy for efficiently driving engagement and traffic with Pinterest

Sometimes even the pros can benefit from an assist. Marie Déom (@pinkseedmarketing) is a digital creative and social media marketing professional who teaches others how to create their online businesses with purpose. Marie was ready to take her Pinterest presence to the next level with a tool to augment what she was already doing well: creating and scheduling a wide range of diverse content to grow her and her clients’ presences.

The goal

Marie was already familiar with third-party partner Metricool from her early-career time as a community manager. She knew that it could help her post and schedule more efficiently, and hoped that this would lead to audience growth, engagement and traffic to her business’s other platforms and resources.

The strategy

As a social media manager, Marie already had some tried and true processes in place. One practice, time blocking, allowed her to focus concentrated time on individual tasks such as creating, scheduling and optimizing. After creating her visuals, Metricool allowed Marie to get even more out of her scheduling time, uploading and reviewing many Pins in one sitting. To make sure her visuals were not only appearing correctly but varied from each other, Marie used Metricool’s scheduling tool to review each Pin and make sure her visuals, titles and descriptions were unique and not repetitive.

Metricool also helped enhance another of Marie’s best practices: ensuring content balance. She made sure she was varying the landing pages her Pins were driving to, and checked that she was distributing her content evenly across her different focus areas: digital marketing tips, promoting her Etsy products, promoting her online courses and redirecting to her blog or YouTube channel. By optimizing her overall content strategy, Marie made sure to apply Pinterest’s traffic driving power to all of her business’s platforms. 

Once her Pins were posted, Marie used Metricool to view her analytics across all social platforms in the same place. This gave her a global view of how her content was performing so she could easily identify opportunities for improvement and make adjustments to her strategy as necessary.

The result

Marie’s use of Metricool to manage her Pinterest content paid off. In the three months after she made Metricool a key part of her strategy, Marie shared 380% more Pins than the prior three months, garnering over 2,000% more impressions, 135% more saves and driving a nearly 4,000% increase in outbound clicks. “As a social media manager, for me, Pinterest is the best platform to position your content in a lasting way,” Marie said. “I like to talk about Pinterest as a ‘reliable’ platform that rewards well-done work and consistency, something that doesn't always happen on other social networks.”

Tips to try

Get more out of your Pinterest content with these best practices.

Try a third-party partner
Want to take your Pinterest presence to the next level but not sure where to start? We’ve vetted some Pinterest-approved partners that can help simplify content creation and publishing.

Build a holistic strategy
Pinterest is a powerful tool for growing your business both on- and off-platform. Create a content strategy that makes the most of this by designing diverse visuals and a variety of content to support all of your goals.

Think ahead
You’ve got a lot on your plate. Take scheduling out of your daily to-do list by scheduling content in advance—and making sure you’re posting consistently and often in the process.