Showcase your products to millions of shoppers
You have the goods—and on Pinterest, you’ll find a platform filled with people who are ready to shop. Bring them together by connecting your product catalogue to Pinterest for a simple, powerful (and free) way to boost your reach and sales.
How to connect your catalogue to Pinterest
Brands of all sizes can sync their product catalogue. Find the set-up that works best for you. Let’s get selling!
Did you know...
Product Pins vs. Pins
These organic, non-paid Pinterest formats offer features to help brands increase visibility, engagement, sales and more in two different ways.
Best for: Providing product information (such as price and availability) to drive traffic to a website’s product page for purchase.
‘Visit site’ outbound link: Directs to the product details page on your website.
Example: Product Pins
Best for: Reaching and engaging potential customers who are looking to get inspired or are starting to plan.
‘Visit site’ outbound link: Directs to inspirational content on your website.
Example: Pins with website links, Pins with product tags
More ways your catalogue can help your business to grow on Pinterest
Pinterest becomes an extension of your online shopfront when your products are added into the mix. In fact, merchants with an uploaded product catalogue had 5x more impressions than those without.¹
Say hello to a platform of not-just-any shoppers. People on Pinterest are primed to buy. Merchants who uploaded their catalogues saw a 30% increase in attributed checkouts.²
Once your catalogue has been uploaded, you can seamlessly turn your product inventory into paid Pins. Brands on Pinterest that added shopping ads to the mix have driven 2.6x higher conversion rates.³ Learn more about ads on Pinterest
See how brands succeed on Pinterest
How a catalogue upload-led strategy helps ARMEDANGELS to drive site traffic
Unique Vintage turns stylish looks into sales with Pinterest catalogue upload
Boobam boosts engagement and traffic with their optimised catalogue on Pinterest
FAQ
A catalogue on Pinterest is a merchant’s product listing information represented in Pin form on the platform. When the retail catalogue of an online shop is connected to Pinterest, a feed with specially formatted Pins is automatically created. These Pins, which are called product Pins, contain an image, product title, description, pricing and availability details—and a link to buy on the merchant’s online shop. Product Pins allow people on Pinterest to browse and discover shoppable product content, and they can be distributed organically or promoted via paid ads.
Yes, it’s free to showcase your products on Pinterest. Pinterest is set up to put your content front and centre for relevant audiences, making it easy for shoppers to find what they’re looking for and to support merchants’ goals. Whether you’re using product Pins or tagging products on inspirational Pins, there’s a direct link to buy from your online shop on every Pin. There’s also no cost to promote your product Pins organically.
If you’re looking for additional impact, consider running a paid ad campaign for better lower-funnel results. Learn more about ads on PinterestYou can connect your catalogue of products to Pinterest either manually or automatically. This will create a feed of product Pins, with one product Pin for each of your product listings.
You can also create a Pin directly on Pinterest with a product image or video, then add an outbound link to your shop’s—or an affiliate’s—product details page to buy.