Where your content can thrive

On Pinterest, create with ease and grow your brand all in a more positive place.

Get started
Pins featuring a happy couple, styled bookshelf, color powder festival, floral disco balls, orange rose, halo sky, lake splash, pink alfresco table.
Our 2026 calendar for all your content planning needs
See calendar →
Instagram account claiming updates: blog image
Introducing updates to Instagram account claiming and auto-publish
Learn more →
Woman in pale green suit, over beige Pin grid with rising orange trend lines and icons for save, link and comment.
Fundamentals and must-know tips for Pinterest
Discover now →
border-divider-gray

Pinterest for Your Brand: Creator, Merchant, Publisher, Media Company

Pinterest for your brand

Empowering brands of all types—from personal to business—to reach their goals.

Three stacked Pinterest profiles with Solange Woods in front
Content creators

For everyone who wants to share their ideas.

✓ Grow and engage your audience with simple ways to create, customize and cross-post your content.

✓ Make money with features to drive traffic to your own site or destination.

Explore Pinterest for creators →
Three Pinterest profiles stacked with Home Universal on top
Merchants

For shops and retailers of any size.

✓ Increase sales or web conversions with shoppable content formats—and reach an audience that's ready to shop.

✓ Build brand awareness with seamless solutions for scaling and optimizing your organic content.

Explore Pinterest for merchants →
Three stacked category cover images with "Beauty Blog" in front
Publishers and media companies

For traditional, digital and everything in between.

✓ Amplify your brand to the millions of deeply engaged people on Pinterest.

✓ Grow your business with easy, efficient bulk creation tools.

Explore Pinterest for publishers and media companies →

Not sure which is for you?

Dive into our features guides to see what works best for you and your brand.

Read the guides
border-divider-gray

Success Stories: Creator, Merchant, Publisher Case Studies

Success stories
Creator
Publisher
Merchant

How one UK creator boosts engagement with seasonal content

Read the story →

Success story: Pintsized Pins
Creator
Publisher
Merchant

GOAL scores audience growth on Pinterest with repurposed content

Read the story →

GOAL's logo, an abstract white soccer goal on a red background, in front of a hand wearing a gold soccer glove holding a soccer ball. Background is a greenfield seen through a soccer goal net.
Creator
Publisher
Merchant

Primark drives conversions with collage competition

Read the story →

Success-story_Primark-desktop
border-divider-gray

Why Create Content on Pinterest

Why Pinterest

Your audience is here

Amplify your content to over half a billion people who use Pinterest every month to explore their passions.¹ You’ll find Millennials, sure, and Gen Z finding their next aesthetic, too—in fact, they’re our fastest growing, most engaged audience.

Pinterest profile with audience avatars surrounding it

Start Creating on Pinterest

Start creating on Pinterest

Anyone can create and grow on Pinterest. Whether you’re flying solo or part of a brand team. And it’s free.

Get started
Create now
border-divider-gray
Pinterest Business
Create
  • For your brand
  • Get started
  • Formats + tools
  • Resources
  • What's new
Log in
Sign up