Bring My Pinterest to Life
Bring My Pinterest to Life
Pinterest is a visual search and discovery platform where people find inspiration, curate ideas and shop products – all in one positive place online.
On March 23, 2026, Pinterest launched its very first premium CTV series on Roku: Bring My Pinterest to Life. The series sees everyday Pinterest users with big dreams pair up with incredible creator-hosts (Caroline Vazzana, Drew Michael Scott of Lone Fox, and Tay BeepBoop) to turn their Pinterest boards into real life transformations - from personal style transformations to home renovation and everything in between. Each episode leads to an interactive, shoppable board where viewers can find more inspiration, learn DIY techniques, and shop the ideas for themselves.
Linear to on-platform experience
Within each episode, viewers can scan an on-screen QR code, which takes them to a shoppable second screen experience on Pinterest. Here, viewers find episode-themed shopping boards and extra inspirational content to help them recreate elements of the show for their own creative projects.
Performance and metrics
54% Gen Z audience composition
Pin save rate +30% above benchmark
In-content overlay CTR at +355% vs benchmark
Episode links
