The Vintage Rug Shop weaves repurposed content into a revenue-driving strategy

Among the joys of shopping vintage: finding a new home for existing things. The Vintage Rug Shop (@vintagerugshop) is all about the pre-loved approach, as a brand that sells curated second-hand and heirloom-quality home goods. And they saw the potential in bringing their wares to the shopping-minded audience on Pinterest. 

With the Vintage Rug Shop’s product catalog already online, they could use Pinterest’s tools to easily connect their content to their Pinterest account. Leveraging existing content to drive results? A strategy that was just their style.

The goal

The Vintage Rug Shop knew that convenience was key when it came to online shopping. Since their storefront was already set up on Shopify, bringing their catalog to Pinterest using a simple integration with the e-commerce platform could provide a streamlined experience for their audience. Once people on Pinterest discovered the Vintage Rug Shop’s products, they could then easily save and directly buy the items—boosting checkout and the brand’s reach.

In addition to their catalog content, The Vintage Rug Shop also created inspirational home content, which was posted on Instagram. To scale the existing content and share it with a new audience, the brand turned to Pinterest’s Instagram account claiming feature to help make that happen.

The strategy

The Vintage Rug Shop brought their catalog to Pinterest using the Pinterest for Shopify app. The integration allowed the brand to not only upload their products to Pinterest, but it also automatically created product Pins, which include details like price, availability and a link to the item to show that they are available for purchase. The product Pins helped The Vintage Rug Shop’s audience shop directly from Pinterest in just a few clicks and easily find additional products from the brand’s catalog. The Vintage Rug Shop’s website link was also included on their profile, maximizing visibility and tracking it in place to monitor and optimize website conversions.

Once The Vintage Rug shop had brought their existing catalog to Pinterest, they were ready to do the same with their lifestyle content. To make the most of the inspo content they had previously created for Instagram, The Vintage Rug Shop claimed their Instagram account and enabled auto-publish. This let the brand repurpose their posts, which were instantly transformed into Pins, increase their volume of content on Pinterest and diversify the types of Pins they shared, all with minimal effort. What’s more, the post-turned-Pins could reach a new audience and directed even more people to their shoppable content and website.

The result

Bringing their existing must-have content to Pinterest proved successful for The Vintage Rug Shop across the board. In the two weeks after the brand connected their Shopify and Instagram accounts to Pinterest, they saw a 7% increase in impressions, an 8% growth in engaged audience size and a 10% lift in engagement on Pinterest.

The people on Pinterest aren’t just looking for home decor inspo but are also primed to shop. And the Vintage Rug Shop’s on-platform performance translated to sales as well. In the same two-week period, The Vintage Rug Shop’s revenue grew 21% and their average order value increased by 63%.  

Tips to try

Get more out of your Pinterest content with these best practices.

Get connected
Upload your catalog to your Pinterest business account so that your audience can shop straight from your product Pins. Connect your Shopify store. Or check out more ways to upload your retail catalog to Pinterest

Claim your Instagram account 
Let your Instagram content go even further by connecting your Instagram account to Pinterest. It’s an easy way to get your content in front of more people and increase your posting volume in the process.

Bring new life to your existing content 
Content that you’ve created for other platforms can be a treasure trove for your Pinterest strategy. Try adapting your existing content with updated titles and descriptions to test out new formats and topics.