The Pinterest Inclusion Fund is back, ready to support merchants and creators

In celebration of five years of uplifting emerging content producers on the platform, Pinterest is unveiling an enhanced Pinterest Inclusion Fund program for 2025. This year’s incubator program includes a renewed focus on supporting a cohort of creators, and is all about connecting small merchant businesses and content creators from the beauty, fashion and lifestyle sectors with people on Pinterest who are looking for fresh ideas and products. The program will have an even larger global reach running in markets such as the US, Canada, Mexico, Brazil, Colombia, Argentina, the UK, Germany, France, India, Australia, Japan and Indonesia.

Small merchant businesses and content creators who sell products and/or produce content that fuels our inclusive product features like skin tone ranges, hair pattern search and body type ranges will be eligible to apply. Accepted participants will get access to training and resources to help them optimize their organic content for growth and discoverability on Pinterest.

Pinterest Inclusion Fund delivers results 

When we’ve made our platform more inclusive, it’s actually led to better engagement. People who used inclusive features on Pinterest saved 75% more Pins than those who did not.¹ This data underscores a unique opportunity for content producers in the program to expand the visibility of their business and connect with our over half a billion monthly active users.²

Inclusivity helps us produce results. We attract more users when the platform is more inclusive, and we see that this program delivers for our content producers, people on Pinterest and brands.

Past success

Since 2021, the Pinterest Inclusion Fund has supported over 350 content producers who’ve continued to see long-term success. US-based merchants, like Dosso Beauty, saw a 300% growth in saves, and last year’s global merchant participants increased their saves by over 250% and their outbound clicks by 147 times following completion of the program.³

Grow on Pinterest

This year, we’re excited to reignite a creator-focused cohort, with more scale and more markets than ever before. Accepted creators and small merchant businesses can unlock monetary incentives in the form of cash or ad credits grants, and receive coaching and training sessions from Pinterest experts.⁵ 

Sessions cover topics such as platform best practices, how to leverage Pinterest trends for your content strategy and product catalog uploads for merchants. Stuck in a creative rut? The workshop-style office hours enable participants to learn from each other. Graduates of the program will join a vibrant community of content producers.

Later is also partnering with the Pinterest Inclusion Fund to offer complimentary one-year social creator subscription and small merchant businesses a 3-month complimentary social starter subscription.

Curious if you qualify?

Starting today, applications are open in the following cohorts and markets.

• Creators

  • US, Canada: April 30 (9am ET) to May 15 (9pm ET)

  • Australia: April 30 (9am AEST) to May 15 (9pm AEST)

  • Germany, France: April 30 (3pm CEST) to May 15 (9pm CEST)

  • Indonesia: April 30 (9am WIB) to May 15 (9pm WIB)

  • India: April 30 (6:30am IST) to May 30 (6:30pm IST)

  • Japan: April 30 (9am JST) to May 15 (9pm JST)

  • Mexico, Colombia, Brazil: April 30 (9am ET) to May 30 (9am ET)

  • UK: April 30 (2pm BST) to May 15 (9pm BST)

• Merchants

  • US, Canada: April 30 (9am ET) to May 15 (9pm ET)

  • Mexico, Brazil, Argentina: April 30 (9am ET) to May 30 (9pm ET)

In the coming months, merchant applications will also open in the following markets:

• Australia: June 18, 2025 (9am AEST) through July 18, 2025 (9am AEST) 

• France: September 2, 2025 (3pm CEST) through September 17, 2025 (3pm CEST)

• India: June 18, 2025 (9am lST) through July 18, 2025 (9am IST)

• UK: September 2, 2025 (2pm BST) through September 17, 2025 (2pm BST)