How Angie Caruso supercharges audience growth with a combo of Pinterest tools

Ever found yourself searching, “what should I make for dinner?” Angie Caruso (@healthfulradiance) has the answer. The New York City-based creator makes food inspiration and recipe content for everything from your next meal to planning a dinner party. After seeing her audience’s appetite for more content on Pinterest, Angie was eager to revitalize her presence on the platform and wanted to do so in as simple a way as possible.

The goal

Angie noticed that many of her Instagram followers found her profile through Pinterest and saw an opportunity to use Pinterest to reach and engage new and larger audiences. After several years of a passive Pinterest presence, during which she didn’t post any new content, Angie wanted a quick, low-effort way to bring new people on Pinterest into the fold.

The strategy

Angie's first step was to claim her Instagram account. In September 2024, she used Pinterest’s Instagram account claiming feature to bring her past 90 days of content to Pinterest. Angie also made sure to enable auto-publish so that her future Instagram posts would be shared on both platforms as well. This streamlined her content creation process, allowing her to create once and publish twice.

Claiming her account also meant that Angie was credited for her content that other people had shared to Pinterest. When others saved and shared Angie’s Instagram content to Pinterest, Angie received attribution—and her account saw an immediate boost in reach.

Angie also leveraged her existing summer food and recipe content in new ways. She created and curated a new board with the content she brought over from Instagram, effectively recapping her seasonal creations. Then, as summer transitioned into fall, she used the board-sharing feature to promote that board on Instagram. This helped Angie showcase her handpicked, thematic content and foster engagement and traffic back to her Pinterest profile. She plans to use board sharing on an ongoing basis, to share her popular "What I eat in a week" series and more.

The result

The board preview Angie shared reached over 8.6k people via her Instagram story. This helped drive more people to her Pinterest, driving over 460 link clicks back to her profile.

After connecting her Instagram account to Pinterest and claiming her content, Angie saw explosive growth. In just one week, her posting volume increased 800%, bringing in over 85,000% more monthly viewers and 573,000% more impressions. These new views helped foster a nearly 820,000% increase in engagements and a 368,000% increase in saves.

And the growth didn’t stop there. In the first month after connecting her Instagram account, Angie uploaded 9,500% more content than the previous month. This reinvigorated posting strategy led to a 397,251% increase in monthly viewers and 378,449% more impressions. Her engagement continued growing, increasing by 247,268% between August and September 2024. And that engagement turned to action with 1,057,900% more saves and a 22,100% increase in outbound clicks.

Tips to try

Get more out of your Pinterest content with these best practices.

Claim your content
Connecting your Instagram account to Pinterest means you bring a fresh flow of content to Pinterest. Plus, you get credit for any content that’s made its way over thanks to other people on Pinterest, along with the results that the content drove, too. 

Curate your way
There are so many unique ways to curate your boards. Customize them based on what works for you. Maybe, like Angie, it’s a weekly meal plan. Or a calendar of outfit ideas. Or seasonal design inspo. Or perhaps, all of the above. 

Shout it from the rooftops
You’ve created and organized incredible content. Why not spread the word.. With Pinterest’s board-sharing feature, you can instantly transform your board into a visually compelling video montage or photo that can be posted directly on Instagram or downloaded and shared on any platform you want.