Creator Lauren Sephton’s ingredients for a winning Pinterest strategy

Combining passions can be a recipe for success. That’s been true for Lauren Sephton, an author, food photographer and self-taught baker. She uses her food blog Bright Moment Co. (@brightmomentco) to share photos and recipes of indulgent, home-cooked dishes that inspire bright moments both inside and out of the kitchen. Lauren saw the potential to use Pinterest’s board sharing feature to reach audiences on other platforms and to try out content optimization tweaks to help boost her existing Pin performance.

The goal

Lauren was already sharing her seasonal recipes on Pinterest. And she wanted to increase awareness of her Pinterest presence, to make sure her followers on other platforms could find her. Since people on Pinterest are ready to take action, she also wanted to make sure her content was as discoverable and actionable as possible.

The strategy

To promote her Pinterest account on other platforms, Lauren knew board sharing was the perfect place to start. As summer turned to fall, she curated a board using her existing autumnal recipes. She used the board sharing feature to transform the Pins within her fall board into a visually compelling video montage. Then, she shared this to her Instagram Stories along with a link to the full board, and invited her audience to check out her Pinterest account for more meal inspiration for the season ahead.

Next, it was best practice time. Lauren began posting more frequently and consistently to make sure there was always a fresh supply of relevant content for people on Pinterest to explore. She also included links in her Pins that directed to the full recipes on her blog.

To stay ahead of what people were searching for, Lauren used the Pinterest Trends tool. With the tool, she could easily discover highly searched keywords to incorporate into the titles and descriptions of her new and existing boards and Pins. For example: Updating the title of her (adorably named) board “tomato girl summer” to “summer recipes,” which would make it more search-friendly. Lauren also compared similar keywords against each other and used the more popular option to make her content more discoverable. She even made checking what’s trending a part of her ongoing strategy, using the tool to help plan and prioritize new content as she rolled out fall recipes and started planning new ones for winter.

The result

Board sharing and best practices proved a tasty combo for Bright Moment Co. By sharing the fall board video to her Instagram Stories and linking back to Pinterest, Lauren reached over 7,000 people and drove more than 300 clicks on/from Instagram.

From the month of August 2024 to September 2024, Lauren’s audience grew with 120% more impressions, and became more leaned in with a 128% increase in saves and a 138% increase in engagements compared to the prior month. And just as she’d hoped, those impressions and engagements turned into actions, with 149% more outbound clicks to the Bright Moment Co. blog and Instagram profile.

Tips to try

Get more out of your Pinterest content with these best practices.

Think search first
Remember: Pinterest is a visual search engine. So to play to its strengths, consider the words you—and your audience—use to look for content like yours. Then use those when writing your Pins' titles and descriptions.

Get your other platforms on board
Share your boards with your audiences on other platforms. Amplifying your work could help bring additional eyes to your Pinterest content.

(Best) practice makes perfect
Incorporate strategies that can help your Pins and boards work harder for you. A good way to start: Choose aesthetic images, add keyword-rich titles and detailed descriptions and add a link to your destination of choice so your audience can easily take action.