Pinterest for publishers and media cos
Say hello to a deeply engaged audience on the only platform that truly takes people from inspiration to action. And explore our best tips and tools built with you in mind to drive results.
Amplify Your Brand on Pinterest
People on Pinterest aren’t just here to passively double tap and scroll. They want to try out your inspiring ideas IRL. And that’s why it’s a meaningful audience you won’t find anywhere else.
Easy tools for creating
Connect RSS feeds to your Pinterest business account and automatically create Pins from the content on your website. When you update your RSS feed, your content will be added to your boards as Pins within 24 hours.
With embed widgets, media companies can bring Pinterest to life as boards or buttons on websites or apps. Embedded boards can feature shoppable products and Pins curated by your editorial team.
Looking to scale your presence? We’ve curated a great list of partners that know all about Pinterest, with tools to leverage for content strategy, publishing support and more. With a range of technical expertise and creative specialties, Pinterest Business Partners are ready to help you grow. Learn more
How to make money on Pinterest
Pins and boards
Pinterest shared board
Your brand boosted alongside Pinterest curated Pins.
Board collab
Collaborative boards for brand partnerships showcase sponsored and editorial content together for additional amplification.
You x Pinterest Creators
Include Pinterest Creators across your talent desk to tap into their influence and reach on Pinterest with your advertising-led partnerships.
Product tagging with affiliate links
Help your audience shop the products you love directly from your Pins with affiliate links. Leverage your existing affiliate partnerships within the product tagging tool to monetize your content. Tag products (up to 5 total per Pin) using affiliate links from select partners to earn commissions on the purchases you drive. Please note: Product tagging is only available in-app. Learn more about affiliate links
See how publishers succeed on Pinterest
How Wattpad turned a steamy Pinterest trend into website traffic
Art Room draws on a translation-powered strategy for global audience growth
FAQ
You bet. You can create and edit content using a dynamic suite of simple-to-use in-app tools. Easily crop or resize existing (or brand-new) content to 9:16, 2:3, 3:4, 4:5, 1:1. And check out features like stickers, effects and voiceover to help repurpose and revive even assets you already have as a Pin.
Pro tip: Remove watermarks/logos from other platforms and be conscious of safe zones.People on Pinterest are always looking for new, tailored inspiration. So make sure to publish content regularly—ideally on a weekly basis—to get your content in front of people looking for ideas like yours. As for the optimal day or time of day to post your content? Well, that depends. With different audiences and different verticals, what works for one creator won’t necessarily work for others. So your best bet would be to experiment and see what timing works with your audience—and hone in on that. And if you want to plan ahead or get into a routine, you can also use the scheduling tool.
Creating actionable, engaging and relevant content is how people find success on Pinterest. And while Pins can accommodate images and videos in multiple aspect ratios, fully vertical assets get more engagement. We recommend a 2:3 aspect ratio (1000 x 1500 pixels) for images and a 9:16 aspect ratio (1080 x 1920 pixels) for videos. See the Pin spec guide
Pinterest is a search engine for inspiration and new ideas. So remember to provide context for your ideas. Add a specific, focused title and description to your Pins and boards; helpful and visually appealing cover images; plus relevant instructions/ingredients and topic tags for your Pins to help your content get discovered by more people. See more best practices
Get started on Pinterest
Your on-platform destination for publisher spotlights, trend updates and more.
