Get to know the Pinterest Creator Hub
June 3, 2025
The Creator Hub is your command center for all of the tools, tips and data that help creators succeed on Pinterest. There you’ll find insight into your audience and easy ways to track your content performance, all in one place.
To get access to the (free!) Creator Hub, you’ll need a Pinterest business account. Don’t have one? Simply create one or convert your existing Pinterest profile into a business account. Then, to access the Creator Hub:
Open the Pinterest app on your mobile device
Tap your profile picture at the bottom-right to go to your Pinterest profile page
Tap the “Creator Hub” button
Yep, it’s that easy.
Use it to…
See your analytics
Learn about your overall presence and performance on Pinterest with a quick summary of your current account performance. It includes an overview of insights and metrics about your account, your audience and your top Pins. Then, dive deeper. Click “See More,” and tap into each metric to get more detailed breakdowns of your performance. You can also select a date range by tapping the filter icon at the top right of the screen and also filter your insights by content type, device, source and more. Use this data to update and inform your content in real-time.
Create and manage your content
Combine your analytics-driven insights with the content your audience is loving and you’ve got all of the ingredients for a winning content strategy. Stay right where you are to efficiently organize, edit, or publish new Pins.
Stay updated on new features and resources
Keep informed about the latest Pinterest updates and check out any tips or resources to help you level up your Pinterest presence. When there’s new info about Pinterest news, trends or tips, it will appear in your Creator Hub overview and you'll have the chance to click through to learn more.