Pinterest for merchants

Reach millions of people on Pinterest who are looking to discover, plan with and shop for your ideas. From inspiration to products, leverage your organic content to boost your brand’s growth.

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Unlock a world of shopping opportunity on Pinterest

Create what you want

Shoppable content formats

Closeup of fashion pin with link to merchant website

: What is it: Pins, but make them shoppable. It’s the Pinterest content format that you know and love—Pins—but optimised with links.

Why: To reach audiences who are at the early stage of their shopping journey. Pins with inspirational content are ideal for people who are looking to get inspired or are starting to plan.

How: Create content by applying your brand lens to relevant topics (examples: how-tos, expert tips, trend round-ups, inspirational photos or videos). Then in your Pin info page, add a link to your site for more information about your brand.
: What is it: A Pin that features a product and links directly to a merchant’s shop. These Pins include helpful shopping-related information such as price, availability, product details and image.

Why: To provide audiences who are looking to shop with direct links to purchase from your site.

How: There are two ways to create product Pins.
1. Upload your catalogue.
2. Integrate product rich Pin data to your site.

Please see the Merchant Guidelines to make sure that you meet the criteria.

Create how you want

Efficient, scalable solutions

Renderings representing the easy external content creation and scheduling tools

: Explore our seamless integrations with third-party e-commerce platforms, including Adobe Commerce, Salesforce Commerce Cloud, Shopify and Woo.
: Set up an RSS feed (one or multiple) to create image Pins automatically using content from your website.

See more on RSS bulk upload
: Cross-post and auto-publish your latest Instagram posts on Pinterest. Leverage your new and existing Instagram content to easily boost your Pinterest presence.

See more on linking your Instagram account

Bring your catalogue to Pinterest

Get more eyes on your shopping content by simply connecting your catalogue to Pinterest. Explore our fast and seamless solutions, including direct upload, integrations with 1P or 3P e-commerce platforms and the Pinterest API. And let your content work—and drive impressions—for you.

Learn more about Catalogues

Faded Pin grid of shoes behind the ‘Name your retail catalogue’ pop-up

Optimise your shoppable content

Content planning tips and tools

: Stay ahead of upcoming trends with Pinterest’s monthly trends. Discover the topics and seasonal moments that people on Pinterest are starting to look for to help inform your content strategy.
: Pinterest Analytics provide key metrics to help you understand how your audience is engaging and interacting with your content. Be sure to dig into your analytics overview for a look at your overall presence on Pinterest. With Pin stats, you can see how your Pins are performing. Use the insights to help improve, diversify and generate more inspiring ideas for your audience, based on what’s resonating.
: Everything about a Pin—title, image and even the board it’s saved to—gives Pinterest signals about how and where to surface that Pin. Aim to include descriptive keywords in your text (title and description fields, and as text overlay), select a visually compelling image/cover image, and add your Pin to a relevant board, which can help your content to get discovered by more people. Learn more Pin tips

See how brands succeed on Pinterest

The Vintage Rug Shop weaves repurposed content into a revenue-driving strategy

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Global Web Index, core survey, Global, H1 2023, Pinterest users (US weekly, Non-US monthly)
Pinterest Lumen UK Pinpointing Attention study, commissioned by Pinterest, Jan 2022