Pinterest fundamentals

Get back to basics with must-know essentials and best practices for creating content on Pinterest.

Make a plan

Map out a plan and strategy to help your content work harder for you, your audience and your business.

Content planning calendar
Pinterest Trends tool results

Trend tools: Get ahead of what people are looking for with Pinterest’s trend resources—Pinterest Trends and Pinterest Predicts.

Audience Insights

Audience insights: If you’ve already published a Pin or board, see how your content is performing with Pinterest Analytics. Review these insights before creating anything new. (Please note: You’ll need a free business account for access.)

Content planning calendar

Content calendar: Ensure that you’re posting a mix of content types and covering key moments by building a calendar.

Creator media kit

Partnership prep: Lay the groundwork for brand partnerships by researching and updating your profile and media kit.

Pin image with product tag and affiliate link

Content goals: Define measurable objectives for each Pin, and add a clear call to action (site link, affiliate link or more).

Grow and thrive on Pinterest

Icon of two people
Expand your audience and reach

Pinterest’s trends resources make it easy to see what people are searching for. Optimise your Pins to make discovery seamless.

Icon of a conversation message bubble containing a heart
Deepen engagement and community

Interactive formats and analytics tools let you see what’s resonating, so you can craft content that connects with your audience.

Icon of a product tag
Monetise your work

Create content designed to help drive revenue, directly or indirectly, with shoppable formats, affiliate links, sponsored content and branded partnerships.

Icon of double-ended, crossed arrows
Streamline and scale

Built-in features and third-party tool integrations allow you to cross-post, batch-create and schedule Pins with less time and effort.

Get started

Ready to create inspiring content that helps you to reach your goals? Bring it to life in a more positive place.