Five tips for managing your creator business like a pro

Creating content can take a lot of work. With so many details to focus on as your own copywriter, producer, content manager, strategist and support team, it can sometimes be hard to see the bigger picture. But taking the time to think strategically can actually help you to work smarter, not harder—and even save you time along the way. Here are a few simple tips to help you take a step back and put all the pieces together, big and small, in a more effective and rewarding way.




1. Lean into what makes you, you

As a creator, your brand is a combination of your skills, experiences and personality. And while you may have overlap with fellow creators, no one else shares your unique blend. Emphasising these differences can help to define your niche and highlight the things that set you apart from others.

Try finding gaps in ideas, visuals or topics. Then create content—or repurpose your content from other platforms—to fill them. Use Pinterest Trends to find out what’s trending with your audience. Take advantage of the trend by adding your own POV. And don’t forget to optimise your Pins with engaging visuals, accessibility tools and search-friendly titles and descriptions to make it easy to find.




2. Know exactly who you’re talking to 

While you probably have a specific audience in mind, you may be surprised by who is already loving your content and which of your content is performing best. Luckily, your audience is already giving you plenty of info about who they are and what they like. When people engage with your content, they help to build a picture of who your audience is through data. By looking at your account analytics, you can get insight into who your audience includes and which topics they’re interested in based on their on-platform behaviour. 

Become best friends with your analytics by checking in regularly. On Pinterest, this lives in the (free!) creator hub, which provides audience insights and real-time data to monitor how your ideas are performing. Check in regularly to determine what kinds of content are resonating with the part of your audience that you want to grow. Then, explore ways to iterate and expand on these concepts that would serve your existing and target audiences.




3. Protect your time

Creators wear many, many hats—often at the same time. Which takes ‘busy’ to a whole new level. So saving time on creating and posting can help you to not only have more to invest in other areas of your business, but to help avoid burnout, as well. 

Use tools that help you to plan ahead and get more out of your content to safeguard some of your precious time. Scheduling your posts in advance on a weekly, monthly or whatever-works-for-you basis can help to take posting off your daily to-do list. And Pinterest’s tools for bulk creation and repurposing let you quickly and almost effortlessly transform your existing content into Pins. So you can reclaim some creating and posting time and put it towards… anything else.




4. Pick meaningful partnerships

If something feels out of place for you to create, it will likely feel out of context for your audience, too. The best brand partnerships are ones that fit seamlessly into your existing content by playing on a format or subject that will feel familiar to your audience. And you don’t have to wait for brands to come to you. If you’re contacting a brand, do your research. Make sure to let them know where you have overlap and why you and your content—and your audience—could be a perfect fit for them.

Look for opportunities to partner with brands that highlight the same things you do and incorporate them so that they feel like part of your regularly scheduled content.




5. Play easy to get 

Now that you know who you’re trying to reach and how, make it easy for them to get in touch. 

Add your contact info to your profile and claim any websites or other social accounts to help connect the dots between your online presences. This can make it easier for the right brands to contact to you—and help audiences to find you across platforms, giving you added reach and visibility. PS: If you haven’t already, start by claiming your Instagram account.

Get growing on Pinterest

Whether you’re flying solo or part of a brand team, Pinterest makes it easy to take your business to the next level.