Three ways to use Pinterest trends to level up your 2025 content

Figuring out what content your audience will love doesn’t have to be a guessing game. Pinterest trends can help. Pinterest trends last nearly twice as long as as other trends on the internet.¹ So your content stays on trend and relevant for longer. Use Pinterest trends to take the guesswork out of content creation and lean into insights that can help you to get ahead, and stay ahead, all year long.

Give your content a head start

Pinterest trends are informed by data from real keyword searches on Pinterest, which means you get real-time insight into what audiences are looking for. As these trends grow, they’re not only searched for more, they’re also saved, clicked on and shopped for more.Incorporating topics that are growing in popularity can help you to plan and create content that’s more likely to reach your audience, and encourage them to engage and take action. From design to planning to SEO, here are a few effective ways that the trend insights can inform your content.

1. Get creative 
Pinterest is a visual search engine, so your visuals are the first thing that people see.

• Use the latest trends to help guide new content or imagery for your content.

• Audit your existing assets and repurpose or refresh them.

Example: If you’re a merchant with a line of deep red products that fit perfectly into a trending dark and moody aesthetic, now’s the time to promote them.

2. Consider your keywords
Keywords add context to your content, which helps people to discover your Pins and boards. Choosing the right ones can make sure that you’re showing up early and often. 

• Take a look at the rising keywords and topics for trends that resonate with you and your audience, and consider adding them to your titles and descriptions. 

Example: A publisher who covers weddings could work in trending terms such as ‘vintage-style cakes’ or ‘ruffle dress’ where relevant. Or a home décor creator could find opportunities to add ‘contrast trim’ and ‘hand-painted furniture’ to their Pin descriptions.

3. Find those seasonal moments
Thinking ahead can help to give your content an added boost. 

• Think of seasons, festive occasions, milestones and events that could tie your content to an emerging trend. Then use these pairings to plan your content weeks or even months in advance. 

Example: A food creator might start sharing refreshing summer recipes before the warm weather arrives to build anticipation, and so that their content surfaces as soon as audiences start searching for it. 

Tap into these future trends

Take a look at the following examples of how to bring Pinterest trends to life.

Category: Beauty
Trend to try: Sea-inspired styles
What exactly is this trend?: Anything underwater with a witchy twist. Think: Sultry siren make-up, wet wavy hair and moody mermaid manicures.
Rising search terms: ‘Witch outfits aesthetic’, ‘dark siren make-up’, ‘dark mermaid make-up’, ‘wavy wet hair look’, ‘sea-inspired nails’
Examples:

Category: All
Trend to try: Cherry red
What exactly is this trend?: Dark, cherry red infused into make-up, menus and mood boards. 
Rising search terms:  ‘Cherry vibe’, ‘cherry bedroom’, ‘cherry car’, ‘cherry martini’, ‘dark cherry red’
Examples:

Category: Food and drink
Trend to try: Ice cream soda
What exactly is this trend?: A modern makeover for nostalgic, classic American soda shop vibes 
Rising search terms: ‘Cream soda aesthetic’, ‘fruit soda’, ‘homemade soda’, ‘root beer aesthetic’, ‘soda drinks recipes’
Examples:

We can’t wait to see what you create!