Lovely Delites’ strategy for dishing out delicious content

Healthy eating doesn’t need to be boring. Just ask creator Hannah Kling (@LovelyDelites), whose Pinterest boards are full of her mouth-watering, nutritious recipes for everything from quick snacks to dinner-party-worthy appetisers, and even healthier versions of cocktails. Her audience was already loving her ‘sometimes vegan, plant-based and gluten-free’ recipes, and she noticed that people on Pinterest were hungry for more.

Hannah saw an opportunity to simply and effectively grow her audience by creating more content. Guided by insights and automated features from Tailwind, a social media management tool and a Pinterest-approved partner, Hannah found a content strategy that delighted both her and her followers.

The goal

Hannah’s Pins were already engaging and visually appealing, and tailoring more content to what her audience was searching—and when they were searching for it—was key to giving her a leg up. When Hannah took part in a Pinterest partnership programme with Tailwind, she learned how the third-party content management platform could help her to easily create more content and post more regularly.

The strategy

Consistently creating content from scratch is no cakewalk. Especially for creators like Hannah who do everything themselves. Using a third-party platform can help to increase how much and how often you post, with minimal added effort. And using Tailwind’s AI-powered tools, that’s exactly what Hannah did. 

To start, Tailwind’s Copilot feature asks questions about your goals. Based on your answers, it develops a personalised plan with hundreds of brand-new post ideas—real-life examples that you can use for inspiration—and adds them to your calendar. The tool can also scan your site or profile to learn about you, your followers, what you offer and more. Then, Tailwind automatically creates Pins using your existing content with captions that match your (brand) voice, in addition to applying Pinterest best practices. This means you instantly have lots of new content at your fingertips. 

With your bank of new content, Tailwind’s quick scheduler also recommends exact posting times for when your audience is most active and likely to engage with your Pins. So your content reaches your audience at the perfect time for peak performance.

Hannah used these features to easily and efficiently increase her Pin creation and posting frequency, and optimised her posting times for when her audience was most engaged.

The result

Hannah went from creating 15 Pins in February to 178 in April using Tailwind—a nearly 12x increase in Pin creation. 

This strategy for serving up more posts was a recipe for success. In Hannah’s first month using Tailwind, she saw a 16% increase in on-platform engagement, 18% more impressions and a 10% increase in clicks to her website compared to the prior month. And she’s already enjoying her first taste of success with her new posting strategy. ‘I’m seeing more traffic to my site with Pinning multiple times a day, and it’s been a breeze,’ Hannah said.

Tips to try

Get more out of your Pinterest content with these best practices.

Tap into a Pinterest Partner.
Pinterest-approved partners are vetted for their technical expertise and Pinterest know-how. With Tailwind, the platform offers features that not only identify new topics and optimal posting times for your specific audience, but can help to create that content for you, too. 

Follow a regular posting schedule.
Publish consistently, ideally on at least a weekly basis, to get your content in front of more people who are looking for ideas like yours. 

When it comes to Pins, more is more.
Posting often and ensuring a consistent flow of content can help you to stay top of your audience’s mind—and feed.