Pinterest for creators

Pinterest is a visual search engine for inspiration, with billions of ideas from all over the world. People use it to find new ideas and inspire their next thing to try, make or buy, from everyday needs to long-term projects.

People use Pinterest when they want something new, but don’t have all the details figured out. They can search with words or images, or browse personalised feeds of content that they might like. When someone finds an idea that they’re into, they can save it for later or take action straight away.

Pinterest is all about inspiration, so the algorithm pays attention to metrics such as ‘saves’. The more people save and engage with your idea, the more Pinterest will show it to new people.

Pins are the content that make up Pinterest. Every Pin represents an idea, from tutorials to recipes to product overviews. You can create Pins by uploading photos, videos or a mix of both. And people can find your ideas and save the ones that they love to a collection (a.k.a. a board).

You can make Pins about anything that inspires and is meaningful to you. More than a specific aesthetic or perfection, people on Pinterest are looking for content that they relate to and ideas that motivate them to try something new.

Aiming for actionable, engaging and relevant content is how people succeed on Pinterest. Think: ideas to improve your life or ideas to springboard from—such as your tried-and-tested healthy weeknight dinners, a favourite self-care routine or a how-to for upcycling old clothes.

Make sure to follow our best practices, and you can always take a look at top seasonal moments if you need some content ideas.

You can get paid for your great ideas. Now we’re making Pinterest an even more rewarding place to create with monetisation opportunities such as brand partnerships and more.