Pinterest for creators
It’s easier than ever to create and share what you love on Pinterest. And you can rest easy knowing that here, your content works for you, not the other way around.
Create in a more positive place online
Create the content formats that work best for you
Flexible photo and video formats to unleash your creativity.
Collage is a format to help you personalise ideas, visualise possibilities and creatively refine your vision to bring your inspiration to life. Try curating a visual mood board or aesthetic by bringing together different image cutouts. Or, showcase your top product picks in a fun, immersive way.
On Pinterest, the place where you save, collect and organise inspiring ideas (aka Pins) is called a board. These collections of ideas can consist of: (1) ideas created by others that you come across on your feed or from search, (2) Pins that you create or (3) both.
These collections of ideas are also an easy way to enrich your presence on Pinterest. When you create a board and save the content that you love to your board, it’s a win-win—you can showcase your individuality and tell your story all in one go.
Create using your existing content and workflow to save time and effort
Make the most out of your existing content and workflow.
Faster content creation
Work smarter, not harder with Pinterest’s bulk creation tools. From automated posting from your Instagram account or RSS feed to seamless third-party platform integrations, explore the options that work best for you and your content creation process.
Learn how to create on Pinterest
From beginner to pro, here’s all the info that you need to help you succeed on your journey.
Pin format essentials, special features and best practices for making a better Pin and board.
See Pin tips →Discover tools and tips for building your audience, driving engagement and monetising your content.
Learn more →The latest trends and moments to inspire your next Pin.
See the trends →
What successful creators want you to know
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If you have a good picture or video to share and a story to tell, then Pinterest is all about celebrating it. It inspires me every day and pushes me to be as creative as possible.”
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Be organic, don't focus on the follower count. Concentrate on creating quality content and the algorithm will work for you.”
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I love that Pinterest gives every creator an equal stage and equal visibility. ... I started out as a completely new creator and, over time, I’ve built an audience of 55k.”
FAQ
Pinterest is a visual search engine for inspiration, with billions of ideas from all over the world. People use it to find new ideas and inspire their next thing to try, make or buy, from everyday needs to long-term projects.
People use Pinterest when they want something new, but don’t have all the details figured out. They can search with words or images, or browse personalised feeds of content that they might like. When someone finds an idea that they’re into, they can save it for later or take action straight away.
Pinterest is all about inspiration, so the algorithm pays attention to metrics such as ‘saves’. The more people save and engage with your idea, the more Pinterest will show it to new people.Pins are the content that make up Pinterest. Every Pin represents an idea, from tutorials to recipes to product overviews. You can create Pins by uploading photos, videos or a mix of both. And people can find your ideas and save the ones that they love to a collection (a.k.a. a board).
You can make Pins about anything that inspires and is meaningful to you. More than a specific aesthetic or perfection, people on Pinterest are looking for content that they relate to and ideas that motivate them to try something new.
Aiming for actionable, engaging and relevant content is how people succeed on Pinterest. Think: ideas to improve your life or ideas to springboard from—such as your tried-and-tested healthy weeknight dinners, a favourite self-care routine or a how-to for upcycling old clothes.
Make sure to follow our best practices, and you can always take a look at top seasonal moments if you need some content ideas.You can get paid for your great ideas. Now we’re making Pinterest an even more rewarding place to create with monetisation opportunities such as brand partnerships and more.
Get going and start creating content on Pinterest
Anyone can create on Pinterest. Whether you’re an enthusiast or a subject matter expert. Yes, even you. And it’s free.
