How to A/B test your content on Pinterest and more
January 15, 2026
Testing your content is like giving your creativity a compass—it can reveal what truly resonates with your audience, so instead of simply hoping for the best, you’re more likely to grow intentionally.
Each test can highlight what works, what doesn’t and where you might improve. Testing—and embracing the process—is a key step for any creator aiming to build connections and create content that their audience loves.
How to test your content in five steps
Give this simple strategy a try to help you test and refine your posts across any platform.
1. Set your goal
Start by deciding what you want to achieve. More saves, clicks or growing your audience? Set a clear goal so you know what success means for you.
2. Pick one element
Focus on testing just one thing, such as an image, headline or CTA, for clear, actionable results.
3. Create two versions
Make two pieces of content, changing only one element. Then compare their performance and see which version connects better with your audience.
4. Publish and compare
If you can, share both versions at the same time or within comparable time frames. Place them on similar surfaces, such as a collection, board or feed, to help ensure fair and meaningful results.
5. Begin your analysis
Once you have your results, explore different ways to analyse them. Mix and match approaches to dig deeper and identify what’s working and what to iterate on.
Track your key metrics: Impressions, saves, clicks or outbound clicks, for example.
Break down your results with filters: Consider format (photo, video, product, collage, carousel, etc.), source (your content vs other people’s content), time frame (short- and medium-term trends), age range, device or connected account (website, social media, commerce platform).
Assess your top content: See if different formats such as videos or images drive better engagement for you. Or what topics, from trending to seasonal, gain traction.
Spot best practices: Identify opportunities to use vertical images for mobile, clear overlaid text, relevant keywords in text fields, quality visuals and strong branding/logos, and always check that links are working.
For more advanced ways to test your content, try experimenting with different content styles, such as aesthetic vs explanatory or lifestyle vs product-focused posts. Highly shareable how-tos, tips and step-by-step guides are also worth exploring. And don’t forget to combine filters in your analysis for deeper, more specific insights.
Gain richer insights
The more you experiment, the closer you’ll get to a winning strategy and content that’s right for you and your goals. Keep learning from your results, stay curious and remember that beyond the creative itself, testing can also help you to analyse which topics and formats are connecting with your audience. Let everything you learn help to drive your next move.
