Content creation on Pinterest
Discover simple tips and tools to transform your photos and videos into Pinterest content (a.k.a. Pins) that perform.
All about Pins
You can create and edit Pins using a dynamic suite of simple-to-use tools on the app. Features such as music, stickers, effects and voiceovers can help to bring your ideas to life. Plus, product tagging and link-outs are available to help boost engagement—while also driving traffic to your website.
Pins accommodate images and videos in multiple aspect ratios, allowing your content to go further. Our flexible sizing tool can easily crop brand-new or existing content to 9:16, 2:3, 3:4, 4:5 and 1:1. So you can even repurpose and revive assets that you already have as a Pin.
Pro tip: Fully vertical images and videos get more engagement. We recommend a 2:3 aspect ratio (1000 x 1500 pixels) for images and a 9:16 aspect ratio (1080 x 1920 pixels) for videos. See the Pin spec guide for more.The best Pins don’t just tell you something, they show it. Here are a few tried-and-tested strategies.
1. Instructional: Teach new skills, provide tutorials or recommend specific products. (See Fall For DIY’s paper Christmas decorations)
2. Quick trick: A simple format for an idea that won’t take much time to explain. (See Baking Hermann’s garlic hacks.)
3. Comparison: Show multiple ways to use the same ingredient, product or object. You could apply this format to fashion, home décor, recipe ideas and more. (See Katie Hoyle’s biker jacket styled six ways.)
4. Showcase: Record yourself while you create something. Just show off your skills and let other people enjoy and learn from the process. (See Scott Can Eat’s mini dessert platter.)
Best practices to make your Pins pop
After you create a Pin, remember to save it to one of your related, curated boards. Just as with Pins, you’ll want to make sure that your board title and description are specific and focused so that people can easily find and explore your ideas.
A Pin is worth a thousand words, whether it’s an image or a video. The best-performing content on Pinterest incorporates solid lighting, great framing, high-resolution assets or stylised effects and/or text. Most of your Pinterest audience is on their mobile device, so it’s best to create with a vertical aspect ratio.
Engage your audience by including a call to action for them to save and follow. The more your ideas are saved, the more you will show up across Pinterest.
People on Pinterest are always looking for new, tailored inspiration. Discover trending searches with the trends tool to understand what’s on the rise and find seasonal changes for trends that matter to you. The search tab or your Creator Hub (on mobile) are additional ways to see how and where those trends can come to life.
Make sure that you publish content regularly—ideally on a weekly basis—to get your content in front of people that are looking for ideas like yours. (Tip: If you want to plan ahead or take a break, you can also use the scheduling tool.)
Develop a winning Pin strategy
The finishing touches for effectively and efficiently creating content on Pinterest.
Make your Pins actionable by adding a URL that drives traffic back to your site.
Organise new Pins into boards. Everything about a Pin, even the board that it’s saved to, provides more context so that people on Pinterest can better discover your content.
Put your Pin uploads on autopilot using our scheduling tool.
Within your Pins, tag topics related to your content before publishing to reach more people that are interested in what you’re creating. Search for and select up to 10 topic tags per Pin. (People won’t see your tagged topics.)
Stay authentic and approachable. People are looking for connections with creators that they trust, who share their passions. And on Pinterest, you’ll get more chances to reach them, because people find content based on their interests and content remains discoverable.
All about video content on Pinterest
Videos with vertical orientation (9:16 aspect ratio) are ideal for mobile viewing and for optimal display and engagement within feed pages.
To make sure that your content is fully visible, leave some space at the top and bottom of your video, as a video player control bar will display across the bottom and at the settings icon at the top. See the Pin spec guide for more.Stickers are a fun way to enhance your content, whether you just want to add a creative touch or help your audience to turn inspiration to action.
Stickers by category: Explore everything from food- and style-related stickers to doodles.
@mention sticker: Give a shoutout to a fellow creator or credit a partner that you collaborated with.
Board sticker: Showcase and link to one of your public Pinterest boards.
Product sticker: Tag products that people on Pinterest can buy, by either searching for and selecting a product Pin or by adding a link to a product page on a retailer site. Please note: You need to have an existing affiliate partnership to monetise with product tags. Learn more
Stickers are only available on the mobile in-app creation tool.
Video Pin best practices
Your creator toolkit
Pinterest Analytics shows how your ideas are performing. This real-time data can help to inform and develop your content strategy.
Our trends tool offers a closer look at what topics and keywords people are looking for right now. Use these insights to create timely, relevant content.
Take the next step
Discover how to grow your audience and make money on Pinterest.