Get to know the Pinterest audience

Learn about the people on Pinterest: who they are, what they’re looking for and why they’re on the platform. Then, leverage insights about the Pinterest audience to help inform your content strategy.

Lesson plan

• Pinterest’s audience by the numbers.

• Characteristics of people who use Pinterest.

• The number one thing that people are looking for—and how to capture their attention.

Featuring Hina Gujral, @hinagujral