Why community matters—and how you can build and grow yours
August 8, 2025
As creators, it’s easy to get caught up in numbers—followers, likes, views and all that. And while growing your audience matters, building a quality community is just as important. Genuine connections can turn casual followers into active supporters who truly value what you share. By nurturing your relationships, you give your ideas even more room to grow, evolve and make a real impact.
Get to know your community
Your community is more than a list of names. It can be made up of those who share your passions, such as fellow foodies, DIY-lovers or travellers. Maybe it’s a mix of beginners and experts learning together, or a supportive group cheering each other on as you work towards shared goals.
A great community can drive real engagement and be more learned in actions such as saves, shares and comments. It fosters a sense of belonging, sparks collaboration and helps creators to grow their reach.
To discover your community, look at who engages with your content and what gets people talking. Pay attention to questions, shares and feedback that you receive. Once you know who your people are, you can connect with them even more deeply through your content and creative choices.
How to engage your community
Building a community doesn’t happen by accident. It comes down to a few meaningful habits that you can practise across your platforms:
Connect with like-minded people: Seek out others who share your passions. Use search, hashtags or groups across platforms to start authentic conversations and collaborations.
Invite engagement: Ask questions and encourage your audience to share their thoughts or ideas in your CTAs, whether that’s within visuals, audio or post copy. Focusing on real interactions not only helps to increase engagement, it also nurtures a community that feels seen and valued by making space for others to contribute.
Share actionable content: Offer value through tutorials, tips or relevant product recommendations. This makes it easy for your audience to take action, whether they’re looking to shop or try something new.
Respond and celebrate: Reply promptly to comments and highlight community contributions. Whether it’s a thoughtful comment or a creative way that someone used your idea, celebrating these moments fosters trust and loyalty.
Stay current: Keep an eye on trends and shifts in the topics that you create around, whether that’s fashion, food, travel or another area you’re passionate about. Use analytics to see what resonates, double down on what works and let your creativity evolve alongside your community’s interests.
Keep building
No matter where you create, building a thriving community is an ongoing process. And if you keep the kind of space you want to grow—a community that reflects your passion and values—as your guiding focus, your efforts can lead to something meaningful.
