The ultimate creators’ guide to Pinterest

There are two types of Pinterest accounts: a regular personal account and a ‘business’ account. Both are free and the business account includes extra features that you can’t get with a personal one. The business account is specifically designed for creators and brands to give you access to special formats, tools and more—shoutout to the Creator Hub, a place in the Pinterest app that offers advanced analytics at your fingertips. These features all help you to find your community, develop optimised content and drive traffic. Learn more about the Pinterest business account

As an easy way to promote your brand, make sure that you customise what appears on your profile page. After all, it’s your introduction to people on Pinterest. Pro tip: If you have a website, you can connect and claim your site on Pinterest. Better yet, add your Pinterest link to your other platforms and channel for higher overall reach. Learn more about optimising your profile

Chances are, you’re probably already creating content for multiple platforms. And good news: at Pinterest, we want content creation to be easy for you. With tools that plug directly into your process, you can create content on another channel or platform—then cross-post and share directly on Pinterest (ideal for leveraging a big backlog of content). With RSS feeds, CSV upload, Instagram account claiming and more integrated solutions, creating on Pinterest is simple, fast and seamless. Learn more about creating content in bulk on Pinterest

For a more custom touch, you can easily crop or resize existing content using a dynamic suite of simple-to-use in-app tools. Try out features such as stickers, effects and voiceover to help repurpose and revive assets that you already have as a Pin.

Is it possible to get paid for your great ideas? Absolutely. Whether you’re looking to drive website traffic or explore brand partnerships, you can make money doing what you love on Pinterest.

If you have a personal website or shop, it’s straightforward to drive traffic to your destination of choice. Links to your external site can be added directly and prominently on your content.

You can also tag products in your Pins to make it easier for people to browse your picks and use affiliate links, so you can earn commission when people click through and purchase. Learn more about earning money on Pinterest

We all know that photos are a vibe on Pinterest. But did you know about videos on Pinterest? From showcasing step-by-steps to inspo-tainment, videos are a central part of the content mix on Pinterest. Pinterest content (a.k.a. Pins) can consist of videos, images or a mix of both. Learn more about Pins

You’ll also want to try out our most engaging content format—collages! This fun, immersive format lets you digitally cut out pictures and combine them into a collage in just a few clicks. Think mood boards, product hauls, phone wallpapers and more. Learn about collages

Pro tip: Remember to follow organic best practices to help get your content in front of more people. If you’re interested in paid options to further amplify your Pins, explore the ad solutions on Pinterest.

Pinterest is a visual search engine. So naturally, there’s a lot to get inspired by on the platform. Spark an idea by collecting content on a board. Browsing through your home feed and saving Pins that catch your interest is a go-to way to start gaining inspiration.

And don’t miss our monthly trends and the Trends tool for finding out what content is popular on Pinterest and when people are starting to search for those topics. They’re surefire sources of fresh ideas for your content planning—and for getting your content in front of a new, broader audience.