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Get to know the Pinterest audience

28 February 2024 — Pinterest Content Academy

Learn about the people on Pinterest: who they are, what they’re looking for and why they’re on the platform. Then, leverage insights about the Pinterest audience to help inform your content strategy.

Lesson plan

  • Pinterest’s audience by the numbers.

  • Characteristics of people who use Pinterest.

  • The number one thing that people are looking for—and how to capture their attention.

Featuring Hina Gujral, @hinagujral

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