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#MyDiwaliAesthetic Challenge


This Diwali, join us in spreading light, love and good vibes all around. Whether you're featuring traditional elements like diyas and fairy lights, or bringing together modern fashion trends with traditional ethnic wear, we want to see your unique take on #MyDiwaliAesthetic!

#MyDiwaliAesthetic
Sept 19 - Oct 19

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Cluster of 3 pins, a bedazzled multi-color skull decoration in center with Halloween candy corn on each side.

Prizes

Each winner will be awarded ₹10,000

5 x Creators with the most Pin submissions
5 x Creators with the most creative boards*

*The Pinterest team will be assessing board submissions for creativity, quality and relevance to the theme. See eligibility criteria below.

How to enter

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Step 1: Create Diwali-related Pins and/or boards

Create at least 1 Pin or board inspired by the theme #MyDiwaliAesthetic.

Note: For boards, add a brief description, set it to 'Public' and save at least 10 Diwali-inspired Pins to it.

Create Pin ↗
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Step 2: Add #MyDiwaliAesthetic

Add the hashtag #MyDiwaliAesthetic to the title or description of your Pins/boards.

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Step 3: Publish your Pins/boards between 19th Sept and 19th Oct

All Pins and/or boards must be created within the challenge period to be eligible for the challenge.

Grid of six spring themed Pins

Creative thought-starters

Fashion & beauty: Show how you light up the night with metallic saris, Indo‑western co‑ords, statement jhumkas, glossy lips or fresh gajra. Create Pins or boards that showcase your style.

Home decor: Transform your space with diyas and fairy lights, rangoli art, brass accents, patterned textiles and modern tablescapes for parties. Create Pins or boards to share your glow‑up.

Food & recipes: Share your timeless favorites like laddoos, barfi, jalebi, gujiya and badam milk, or creative remixes like gulab jamun cheesecake, barfi truffles, chaat boards or rose‑cardamom spritzers. Create Pins or boards to spotlight your kitchen magic.

Activities & lifestyle: Capture the festivities with diya‑painting or rangoli how-tos, eco‑friendly sparkler moments or lantern walks. Create Pins or boards to showcase your celebrations.

Please note these Entry Guidelines

challenge-pin-submission-criteria
Follow submission criteria
  • Post at least one Diwali-themed Pin or Board during the challenge window.

  • Include the hashtag #MyDiwaliAesthetic in your title or description.

  • For Board entries:
    - Make sure “Make this board private” is turned off.
    - Your board should have a description and at least 10 Pins.
    - When selecting winners, the Pinterest team will prioritize boards featuring original Pins created within the challenge period.

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Submit as much content as you’d like
  • There’s no limit on submissions, so post freely to maximize your chances!

We can’t wait to see your submissions!

Please read the Terms and Conditions, Pinterest Creator Contest Rules and Pinterest’s Privacy Policy when entering the challenge.

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