5 ways to elevate your content with seasonal trends
27 August 2025
Savvy creators know that timing is everything. And on Pinterest, that means following the seasons. With millions of searches starting months before big events, a celebration planned every three seconds and over 14.6 million celebration boards created last year, it’s clear: seasonal moments consistently drive discovery on the platform.¹
People use Pinterest to plan ahead and by syncing your content to these moments, you put yourself at the heart of their planning and inspiration.
Leverage seasonal trends
1. Spot trends in real-time
Stay tuned to what your audience cares about by keeping an eye on trending topics and rising searches. Watch for holidays or events that start gaining traction, and keep up with what's new across the platform. Pay attention to timely ideas so you can launch content just as interest grows, helping you lead the conversation.
Pro tip: Use the search bar to see popular keyword suggestions, and check Ads Manager for categories and keywords to further sharpen your focus.
2. Identify content opportunities
Successful creators don’t just create on-trend content, they also anticipate what people are looking for. Use Pinterest’s search bar to find popular search keywords as you type and see what kind of content shows up. If there’s strong interest but mostly older or repetitive Pins, that could be your chance to stand out with fresh takes.
Also look for trending topics with little competition. Filling these gaps can help set you apart, and because trends last longer on Pinterest,² your content could shine longer.
3. Target and time strategically
Explore Pinterest’s interest and keyword targeting to connect with the right audience at the right time. To maximize engagement, aim to launch your content 4-6 weeks before big moments.
Check out our annual trend report and upcoming seasonal moments to align your ideas. Whether you’re sharing a summer recipe or fall fashion, planning ahead puts your Pins front and center when trends peak.
4. Keep your Pins in the spotlight
Make your content easy to discover with best practices. This will help you reach more people and stay relevant even as trends shift.
Creative: Use visuals and color palettes that reflect current trends.
Copy: Add trending keywords to Pin titles, descriptions and board names.
Curation: Group Pins into boards on trending topics for more relevance and visibility.
5. Try collages for any occasion
Collages are a dynamic way to showcase seasonal ideas and inspire your audience. Mix products, textures and inspiration images into one vibrant format. Collages make your ideas easy to browse and help your content stand out as people plan their next big moment.
Think: gift guides, party essentials or holiday themes. Make the most of every season. By aligning your content with seasonal trends, you’ll stay ahead of what people are searching for and planning. It’s not just about tapping into trends—it’s also about becoming part of your audience’s favorite moments.
