How to plan holiday content with ease

The holidays are fast approaching, and for creators that means it’s time to get a jump-start on planning. After all, a busy season can bring more than deadlines—it also comes with a wealth of new content and engagement opportunities. Here’s how to stay ahead of the season and make the most of your content for the holidays, while also saving time and effort.

Audit your content

Heading into the holidays is a great time to learn from your own past performance. Take a look at which topics have performed best all year, and what types of content performed best last holiday season. Has your audience been loving outfit inspo, gifting ideas, party planning, shopping lists? It’s also a great time to check out which trends have been resonating with audiences like yours lately.

Use these learnings to inspire your content planning and make holiday milestones your own by incorporating and creating content around things you know people have been responding to. Plus, great ideas don’t have to be one-and-done. Look for opportunities to create series or recurring posts (think: “12 days of DIYs,” “holiday hosting hacks,” or “holiday season self-care”) to help easily build out a robust and regular posting plan.

And as always, be sure to optimize your captions and titles with seasonal keywords your audience is searching for. 

Consult your calendar

Predictability can be an advantage when it comes to planning. Consider which annual holidays or milestones might matter most to your audience, while keeping past performance and your creator niche in mind. 

With past performance and your content niche in mind, what milestones will matter for your audience this holiday season? For example, if you’re a merchant, major shopping days might be great opportunities to lean into product Pins or product tags. For publishers, if hosting or event prep for plays well, consider planning guides for any relevant events from now until the new year. And no matter who your audience is, planning to post in advance can allow your content to gain momentum leading up to major moments.

Curate your content

It’s not just about what you make, it’s about how you use it. That goes double for what you’ve previously published. Curating around holiday ideas and aesthetics to create roundups of everything from outfit ideas to recipes to gift recommendations—and package new and existing content in an engaging way.

Find top performing content from throughout the year(s) that fits the theme, and keep an eye on emerging topics and viral moments. If something is resonating with your audience, collecting your ready-made on-theme content can be a quick and easy way to embrace the trend.

Psst…Pinterest makes it easy to curate around everything from looks to product roundups to aesthetics by curating boards full of new and existing Pins. 

Stay ahead of schedule

Give yourself the gift of a break (and avoid burnout) over the holidays. Since so much of holiday content can be anticipated in advance, it can also be created and scheduled ahead of time. Batch-create content before heading into the busy holiday season and use scheduling tools to help keep to a consistent posting schedule, even while you’re OOO.

Bonus: Celebrate with your community

The holidays are a time to feel connected, and that includes with your audience. Respond to comments, share stories and encourage engagement to show your appreciation, and build community that lasts long beyond the holiday season.