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Product features

Pinterest formats, features and tools that make organic content creation easy for every need.



A row of three Pins: A close-up of a woman holding her hands to her face, wearing silver bangle bracelets; a person opening a jar of lotion; a bold, colourful eyeshadow make-up palette.
Pins

A Pin is a content format that showcases ideas, from tutorials to recipes to products. Pins can consist of videos, images or a mix of both.

See Pin how-to and best practices →

One board labelled with the word ‘Accessories’, with an image of a woman wearing bold, sculptural earrings. A second board with the title ‘Shoes for the season’ and images of green clog shoes and clear jelly sandals.
Boards

Boards are a format where you can save, collect and organise inspiring ideas (a.k.a. Pins). These curated collections can be easily shared.

See board how-to and best practices →

A collage featuring cutouts of a black fireplace, a woman sitting on a white bed and a wall hanging. A second collage shows a summer dress with ruffled hem, white trainers and tulip flower cutouts.
Collages

Collages are a dynamic, interactive format where you can cut out, combine and arrange anything visual that inspires you—all in just a few clicks.

See collage how-to and best practices →

A Pin featuring a hand holding an open eyeshadow container, with a stack of black-and-white Pins behind the eyeshadow image.
Bulk content creation tools

Scale your work simply and seamlessly with Instagram account claiming, third-party platform integrations, RSS feeds and CSV file upload.

Learn more about bulk creation tools →

Four make-up brushes lined up on top of an orange plate with the words ‘Shopping spotlight’ above and ‘Best beauty tools’ below.
Shopping Spotlight

Shopping Spotlight is a shoppable feature that brings your on-trend and seasonal content to one of the most trafficked surfaces on Pinterest.

Learn more about Shopping Spotlight →

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Anyone can create and grow on Pinterest. Whether you’re flying solo or part of a brand team. And it’s free.

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