Fashion and beauty
Inspiration for everybody
From innovative styling tips to lifestyle hacks that promote glowing skin, past Inclusion Fund participants create inspiring content that empowers everyone to live a life that they love.
Health and wellness
Inspiration for everybody
From innovative styling tips to lifestyle hacks that promote glowing skin, past Inclusion Fund participants create inspiring content that empowers everyone to live a life that they love.
Lifestyle
Inspiration for everybody
From innovative styling tips to lifestyle hacks that promote glowing skin, past Inclusion Fund participants create inspiring content that empowers everyone to live a life that they love.
Food
Inspiration for everybody
From innovative styling tips to lifestyle hacks that promote glowing skin, past Inclusion Fund participants create inspiring content that empowers everyone to live a life that they love.
About the Pinterest Inclusion Fund
The Pinterest Inclusion Fund is an incubator and pipeline programme designed to support emerging content suppliers on Pinterest.
Accepted merchants and creators will gain access to cash and ad credit grants to assist with content production and optimization.² In addition, participants will learn how to use organic best practices to grow their businesses and content strategy, with sessions covering topics such as:
Platform best practices to support growth
Deep knowledge sharing from Pinterest and industry experts
Content trends, insights and analytics deep dives
Optimizing product catalog for Pinterest (merchants only)
The programme will also continue to foster community, offering dedicated collaboration sessions and office hours.
Who can apply
The Pinterest Inclusion Fund supports creators from all backgrounds who adhere to the following partner segment criteria.
Creator criteria
Must create content that supports our inclusive product tools, such as skin tone and/or body type ranges
Must create content within fashion, beauty and/or lifestyle verticals
Must be based in the UK
Must be 18 years of age or older
Must be an active content creator who shares content on at least two other social media platforms
Is looking to grow content creation skills on Pinterest
Can commit to office hours and program sessions
Why apply?
Participating in the Pinterest Inclusion Fund continues to drive success for content producers on Pinterest. Participating in the Pinterest Inclusion Fund continues to drive success for content producers on Pinterest. Last year, merchant participants saw over 250% increase in saves to their content and 147x increase in outbound clicks globally. US-based merchants, like Dosso Beauty, saw a 300% growth in saves, while Sknmuse saw an increase of 824% in outbound clicks to their site over a six-month period.
FAQ
• Attend educational sessions, apply learnings to current and future Pinterest content through various ingestion tools, and consider Pinterest an integral part of their content strategy.
• Participants must also sign a Pinterest agreement, commit to virtual sessions and office hours, and create content as part of the programme.To keep up to date with the latest Pinterest Inclusion Fund cycles, sign up for our newsletter.
We evolved the programme to unlock more opportunities for a more diverse set of content producers. The programme’s new focus will connect even more inclusive, diverse and shoppable content from underrepresented communities with the people on Pinterest looking to gain inspiration, and shop their ideas and products. Creators who own an e-commerce business are encouraged to apply, in addition to those who partner with boutique creator agencies.
Inclusivity helps us produce results. At Pinterest, we attract more people when the platform is more inclusive, presenting an opportunity to connect emerging creators and small businesses with users looking for their content.
Stay in touch
To keep up to date with the latest Pinterest Inclusion Fund cycles, news, expert tips and more, sign up for our newsletter.