The Pinterest Inclusion Fund is back, ready to support merchants and creators

In celebration of five years of uplifting emerging content producers on the platform, Pinterest is unveiling an enhanced Pinterest Inclusion Fund programme for 2025. This year’s incubator programme includes a renewed focus on supporting a cohort of creators, and is all about connecting small merchant businesses and content creators from the beauty, fashion and lifestyle sectors with people on Pinterest who are looking for fresh ideas and products. The programme will have an even larger global reach, running in markets such as the US, Canada, Mexico, Brazil, Colombia, Argentina, the UK, Germany, France, India, Australia, Japan and Indonesia.

Small merchant businesses and content creators who sell products and/or produce content that fuels our inclusive product features, such as skin tone ranges, hair pattern search and body type ranges, will be eligible to apply. Accepted participants will get access to training and resources to help them optimise their organic content for growth and discoverability on Pinterest.

The Pinterest Inclusion Fund delivers results 

When we’ve made our platform more inclusive, it’s actually led to better engagement. People who used inclusive features on Pinterest saved 75% more Pins than those who did not.¹ This data underscores a unique opportunity for content producers in the programme to expand the visibility of their business and connect with our over half a billion monthly active users.²

Inclusivity helps us to produce results. We attract more users when the platform is more inclusive, and we see that this programme delivers for our content producers, people on Pinterest and brands.

Past success

Since 2021, the Pinterest Inclusion Fund has supported over 350 content producers who’ve continued to see long-term success. Last year, merchant participants increased their saves by over 250% and their outbound clicks by 147 times following completion of the programme. US-based merchants, such as Dosso Beauty, saw a 300% growth in saves, while Sknmuse saw an increase of 824% in outbound clicks to their site over a six-month period.³

Grow on Pinterest

This year, we’re excited to reignite a creator-focused cohort, with more scale and more markets than ever before. Accepted creators and small merchant businesses can unlock monetary incentives in the form of cash or ad credits grants, and receive coaching and training sessions from Pinterest experts.⁴ 

Sessions cover topics such as platform best practices, how to leverage Pinterest trends for your content strategy and product catalogue uploads for merchants. Stuck in a creative rut? The workshop-style office hours enable participants to learn from each other. Graduates of the programme will join a vibrant community of content producers.

Curious to see if you qualify?

Applications are open for creators in the UK from today until 15 May 2025 at 9 p.m. BST.

For merchants in the UK, applications will open from 2 September 2025 at 2 p.m. to 17 September, 2025, at 2 p.m.