Reach millions of people on Pinterest who are looking to discover, plan with and shop your ideas. From inspiration to products, leverage your organic content to boost your brand’s growth.
Shoppable content formats
What is it: A Pin that features a product and links directly to a merchant's shop. These Pins include helpful shopping-related info such as price, availability, product details and image.
Why: To provide audiences who are looking to shop with direct links to purchase from your site.
How: There are two ways to create Product Pins.
1. Upload your catalog.
2. Integrate product rich Pin data to your site.
Please see the merchant guidelines to make sure you meet the criteria.
Efficient, scalable solutions
Set up an RSS feed (one or multiple) to create image Pins automatically using content from your website.
See more on RSS bulk upload
Cross-post and auto-publish your latest Instagram posts on Pinterest. Leverage your new and existing Instagram content to easily boost your Pinterest presence.
See more on linking your Instagram account
Bring your catalog to Pinterest
Get more eyes on your shopping content by simply connecting your catalog to Pinterest. Explore our fast and seamless solutions, including direct upload, integrations with 1P or 3P ecommerce platforms and the Pinterest API. And let your content work—and drive impressions—for you.
Content planning tips and tools
Picture this: Your shoppable ideas and products put front and center on one of the most trafficked surfaces on Pinterest. Shopping Spotlight is a shoppable feature, created in partnership with you, that brings your content to the search feed. Share your product-linked Pins on a board for consideration.
Learn more about Shopping Spotlight
Pinterest analytics provide key metrics to help you understand how your audience is interacting and engaging with your content. Be sure to dig into your Analytics Overview for a look at your overall presence on Pinterest. With Pin Stats, you can see how your Pins are performing. Use the insights to help improve, diversify and generate more inspiring ideas for your audience, based on what's resonating.
Everything about a Pin—title, image and even the board it's saved to—gives Pinterest signals about how and where to surface that Pin. Aim to include descriptive keywords in your text (title and description fields, and as text overlay), select a visually compelling image/cover image, and add your Pin to a relevant board, which can help your content get discovered by more people. Learn more Pin tips
The Vintage Rug Shop weaves repurposed content into a revenue-driving strategy