Pinterest for merchants

Reach millions of people on Pinterest who are looking to discover, plan with and shop your ideas. From inspiration to products, leverage your organic content to boost your brand’s growth.

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Unlock a world of shopping opportunity on Pinterest

Create what you want

Shoppable content formats

Pin of a woman wearing a metallic silver puffer jacket with suggested similar products and a prompt to "shop the link"

: What is it: Pins, but make them shoppable. It's the Pinterest content format you know and love—Pins—but optimized with product tag links.

Why: To reach audiences who are at the early stage of their shopping journey. Pins with inspirational content are ideal for people who are looking to get inspired or are starting to plan.

How: Create content by applying your brand lens to relevant topics (examples: how-tos, expert tips, trend roundups, inspirational photos or videos). Then in your Pin info page, select "Tag products." Add products by searching for a product name or using a link. Product tags will help your audience go directly from inspiration to shopping on your site.

See more on adding product tags
: What is it: A Pin that features a product and links directly to a merchant's shop. These Pins include helpful shopping-related info such as price, availability, product details and image.

Why: To provide audiences who are looking to shop with direct links to purchase from your site.

How: There are two ways to create Product Pins.
1. Upload your catalog.
2. Integrate product rich Pin data to your site.

Please see the merchant guidelines to make sure you meet the criteria.

Create how you want

Efficient, scalable solutions

Renderings representing the easy external content creation and scheduling tools

: Explore our seamless integrations with third-party ecommerce platforms, including Adobe Commerce, Salesforce Commerce Cloud, Shopify and Woo.
: Set up an RSS feed (one or multiple) to create image Pins automatically using content from your website.

See more on RSS bulk upload
: Cross-post and auto-publish your latest Instagram posts on Pinterest. Leverage your new and existing Instagram content to easily boost your Pinterest presence.

See more on linking your Instagram account

Bring your catalog to Pinterest

Get more eyes on your shopping content by simply connecting your catalog to Pinterest. Explore our fast and seamless solutions, including direct upload, integrations with 1P or 3P ecommerce platforms and the Pinterest API. And let your content work—and drive impressions—for you.

Learn more about Catalogs

Faded pin grid of shoes behind the"Name your retail catalog" pop up

Optimize your shoppable content

Content planning tips and tools

: Stay ahead of upcoming trends with Pinterest's self-serve trends tool. Discover the keywords that people on Pinterest are starting to look for in real-time to help inform your content strategy. You can search by trend type (growing trends, seasonal trends, top trends), category and more to see what's popular on Pinterest.
: Picture this: Your shoppable ideas and products put front and center on one of the most trafficked surfaces on Pinterest. Shopping Spotlight is a shoppable feature, created in partnership with you, that brings your content to the search feed. Share your product-linked Pins on a board for consideration.

Learn more about Shopping Spotlight
: Pinterest analytics provide key metrics to help you understand how your audience is interacting and engaging with your content. Be sure to dig into your Analytics Overview for a look at your overall presence on Pinterest. With Pin Stats, you can see how your Pins are performing. Use the insights to help improve, diversify and generate more inspiring ideas for your audience, based on what's resonating.
: Everything about a Pin—title, image and even the board it's saved to—gives Pinterest signals about how and where to surface that Pin. Aim to include descriptive keywords in your text (title and description fields, and as text overlay), select a visually compelling image/cover image, and add your Pin to a relevant board, which can help your content get discovered by more people. Learn more Pin tips