Get to know the Pinterest audience

February 28, 2024 — Pinterest Content Academy

Learn about the people on Pinterest: who they are, what they’re looking for and why they’re on the platform. Then, leverage insights about the Pinterest audience to help inform your content strategy.

Lesson plan

  • Pinterest’s audience by the numbers

  • Characteristics of people who use Pinterest

  • The number one thing people are looking for—and how to capture their attention.

Featuring Hina Gujral, @hinagujral

See more videos

Pin grid of creator Lil Gabi D

Why you should create content on Pinterest

Pin grid of creator Corbin White

How your content gets discovered on Pinterest

Pin grid of creator Corbin White

The value of Pinterest for your business

Pinterest Business
Create
  • For your brand
  • Get started
  • Features + tools
  • Resources
  • Blog
Log in
Sign up