3 ways to use Pinterest trend predictions for your next content idea

Fads come and go, as content creators know all too well. But a trend that starts earlier and lasts longer? That’s a Pinterest trend. They hit different. 

Based on trend data analysis and insights gleaned from billions of searches, trends on Pinterest provide a real sneak peek into the future. Better yet: The trends are solid. In fact, 80% of the trends in our annual trend report, Pinterest Predicts, came true for the last four years running.¹ So instead of spending time chasing after the latest flash in the pan, you have a surefire resource to help you get ahead of the next big thing.

Boost your content 

Take advantage of the topics growing in popularity on Pinterest to help strategize and plan your upcoming content. With Pinterest trends, you can generate fresh ideas for engaging content and grow your audience. After all, behind every steadily growing search keyword are people who are looking for content around those topics. 

From small tweaks to bigger shifts, here are a few impactful ways for you to leverage the trend insights.

1. Fine-tune your content 
Audit your own content to identify areas of opportunity. Since people on Pinterest are always looking for new, tailored inspiration, are there trends that are a natural fit for you and your brand to create content around? Or are there themes you could authentically lean into that your audience would enjoy? For example, if the “Bow Stacking” trend (more on this below) is of interest, you could explore ways to tie in or feature bows in your upcoming ideas.

2. Optimize your keywords
Pinterest is a visual search platform for inspiration and new ideas. And when you add the right text to your content, the details provide more context so that people can better discover it. Explore the rising keywords and topics, along with related keywords and topics, and consider including them in the title and description of your Pins and boards. That way, your content will be primed and ready to show up as people continue to search for those topics. For example, honing in on the “Kitschens” throwback trend could mean including keywords along the lines of  “kitschy,” “retro” or “eclectic,” when relevant.

3. Get a head start
With emerging trends, your content has a better chance of being noticed than with trends that are already popular. Capitalize on the timing by creating your own unique take on upcoming trends now before they fully take off, so you can ride the trend wave. For example, if the “Be Jelly” jellyfish-inspired trend speaks to you, no time like the present to start planning that jellyfish-themed content.

Tap into these future trends

Keeping all that in mind, let’s dive into a few highlights from the 2024 Pinterest Predicts trends, along with examples from fellow creators, to help inspire your own content. (See the complete trends list.)

Trend name: Bow Stacking
Category: Fashion, Beauty, Home
What exactly is this trend?: Adorning with big bows, little bows, red bows, blue bows—it’s a bow party. 
Rising search terms: “bow outfit,” “bow necklace,” “bow aesthetic,” “bow crochet”
The trend in action:

See more Bow Stacking inspo >


Trend name: Give a Scrap
Category: Fashion, Food, Lifestyle
What exactly is this trend?: Transforming and bringing new life to snips and shreds.
Rising search terms: “Small scrap wood projects diy,” “Craft work with waste material,” “discard recipes”
The trend in action:

See more Give a Scrap inspo >

Trend name: Tropic Like It’s Hot
Category: Home, Food, Fashion
What exactly is this trend?: Giving the tropical treatment to your fave foods, fits and interiors.
Rising search terms: “pineapple mocktails,” “tropical chic decor,” “Hawaiian sheet pan chicken”
The trend in action:

See more Tropic Like It’s Hot inspo >

Show us your on-trend content 

We love a good (Pinterest) trend. From the Predicts report to monthly and yearly moments to the real-time trends tool, we’ve got your trend insights and content inspiration covered. And, when you create content around the latest themes (including 2024 Predicts trends), do tell! Send in your best Pins for a chance to be featured in Pinterest content or on socials.